Search Engine Optimization Expert
2 months ago
As a Search Engine Optimization Expert at USA Clinics Group, you will play a crucial role in the strategic planning, execution, and enhancement of our digital marketing initiatives aimed at fostering the growth of our online presence. Your responsibilities will encompass a variety of tasks including keyword analysis, search engine optimization, link-building strategies, website enhancement, and social media engagement.
Key Responsibilities
- Conduct thorough keyword analysis to discover and expand relevant terms, while reviewing and refining advertising content and assessing website performance metrics for campaign optimization.
- Champion innovative practices and the implementation of industry best practices.
- Prepare detailed analytical reports and monthly performance summaries.
- Formulate extensive link-building strategies that evolve from initial concepts into effective, scalable campaigns.
- Enhance website performance by improving site architecture, page layout, content quality, keyword targeting, and SEO copywriting.
- Utilize social media platforms and signals to boost search engine visibility.
- Support daily search marketing operations, including campaign strategy, execution, budget oversight, performance assessment, and optimization of paid search initiatives.
- Stay informed on the latest trends in the Search Engine Marketing domain, including SEO strategies, search engine functionalities, and algorithm updates.
Qualifications
- A Bachelor’s degree in a relevant discipline or equivalent professional experience.
- Proficiency in Excel and strong analytical capabilities.
- Exceptional critical thinking skills and meticulous attention to detail.
- Fundamental understanding of search engines, website architecture, and web development.
- Previous experience in search engine marketing is advantageous.
- Familiarity with Google Analytics.
- A proactive individual who can work autonomously while thriving in a collaborative environment.
Employee Benefits
- Health Insurance
- Dental Coverage
- Vision Insurance
- 401K Retirement Plan
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