Search Engine Optimization Expert

2 months ago


Northbrook, Illinois, United States USA Clinics Group Full time
Position Overview

As a Search Engine Optimization Expert at USA Clinics Group, you will play a crucial role in the strategic planning, execution, and enhancement of our digital marketing initiatives aimed at fostering the growth of our online presence. Your responsibilities will encompass a variety of tasks including keyword analysis, search engine optimization, link-building strategies, website enhancement, and social media engagement.

Key Responsibilities

  • Conduct thorough keyword analysis to discover and expand relevant terms, while reviewing and refining advertising content and assessing website performance metrics for campaign optimization.
  • Champion innovative practices and the implementation of industry best practices.
  • Prepare detailed analytical reports and monthly performance summaries.
  • Formulate extensive link-building strategies that evolve from initial concepts into effective, scalable campaigns.
  • Enhance website performance by improving site architecture, page layout, content quality, keyword targeting, and SEO copywriting.
  • Utilize social media platforms and signals to boost search engine visibility.
  • Support daily search marketing operations, including campaign strategy, execution, budget oversight, performance assessment, and optimization of paid search initiatives.
  • Stay informed on the latest trends in the Search Engine Marketing domain, including SEO strategies, search engine functionalities, and algorithm updates.

Qualifications

  • A Bachelor’s degree in a relevant discipline or equivalent professional experience.
  • Proficiency in Excel and strong analytical capabilities.
  • Exceptional critical thinking skills and meticulous attention to detail.
  • Fundamental understanding of search engines, website architecture, and web development.
  • Previous experience in search engine marketing is advantageous.
  • Familiarity with Google Analytics.
  • A proactive individual who can work autonomously while thriving in a collaborative environment.

Employee Benefits

  • Health Insurance
  • Dental Coverage
  • Vision Insurance
  • 401K Retirement Plan


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