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Marketing Campaign Coordinator
1 week ago
About the Company
Onward Search is a leading provider of innovative staffing and talent solutions to professionals seeking top jobs with leading brands.
The Job
We are currently partnering with our client to find a skilled Digital Media Campaign Manager to join their dynamic team. This exciting opportunity involves developing and executing advertising solutions that drive conversions and enhance brand recognition.
Key Responsibilities:
- Plan, execute, manage, and optimize digital media campaigns from start to finish.
- Develop and implement both upper funnel (brand messaging, calls to action) and lower funnel (direct response, conversion) tactics.
- Collaborate with internal teams to define key performance indicators (KPIs) and measure campaign success.
- Maintain attention to detail, ensuring best practices are followed throughout the full digital campaign life cycle.
- Manage day-to-day campaign maintenance, addressing queries related to campaign implementation, pacing, and performance.
- Build and nurture relationships with internal teams through exceptional client service.
- Work with trafficking teams to ensure accurate tracking and reporting for all campaigns.
- Develop media plans for new client opportunities, using strategic insights and industry best practices.
- Regularly consult with sales teams to provide insights on client performance, campaign optimizations, and new opportunities.
- Troubleshoot and resolve any issues during pre-production and live campaigns.
Requirements
- Bachelor's Degree
- 2-3 years of professional experience in end-to-end Digital Media Campaign Management
- Strong experience in media planning, including building media plans and understanding traditional and interactive media planning elements
- Expertise in various digital media products and channels: Social, Display, Mobile, Search, Paid, Programmatic, etc.
- Client-facing experience with a proven ability to identify risks and navigate challenges effectively
- Proven ability to work with integrated teams and collaborate cross-functionally
- Proficiency in Microsoft Office Suite (Outlook, PowerPoint, Excel)
- Excellent written and verbal communication skills
- Strong project management and organizational skills
- Flexibility to provide after-hours support on a rotational basis
Skills Required
- Strong analytical and mathematical thinking
- Experience in building and delivering media plans for new client opportunities using strategic insights and best practices
- Ability to thrive in a fast-paced, rapidly changing environment
- Experience with project management tools and ad servers