Campaign Manager

2 weeks ago

Hoboken, New Jersey, United States Aquent Full time

As a Campaign Manager, you will be the driving force behind the planning, execution, and optimization of digital campaigns for major clients. You will own the entire campaign lifecycle, from strategy development and implementation to performance analysis and reporting. Collaborating closely with internal teams, you'll ensure seamless campaign delivery and provide clients with data-driven insights to maximize their advertising ROI.
Responsibilities:
Plan, execute, manage, and optimize digital campaigns across various channels (including paid social, display, mobile, search, and programmatic).
Develop and implement campaign strategies aligned with client objectives, focusing on both brand building and direct response tactics.
Define key performance indicators (KPIs) and measure campaign success using internal analytics tools.
Oversee daily campaign maintenance, address internal inquiries, and ensure adherence to best practices.
Manage campaign-specific materials and documentation within the team's shared repository.
Traffic campaign tags into ad tech platforms and oversee quality assurance processes.
Develop proposals for new client opportunities and manage the delivery of creative assets and campaign artifacts.
Collaborate with analytics teams to generate campaign performance reports and actionable insights.
Provide regular client communication, including performance updates, optimization recommendations, and new opportunity identification.
Work with media partners to ensure accurate platform implementation and troubleshoot any technical issues.
Conduct post-campaign analysis and provide comprehensive wrap-up reports.
Qualifications:
3-5 years of professional experience in end-to-end digital media campaign management.
Proven experience managing multiple digital media products and channels (social, display, mobile, search, programmatic).
Hands-on experience with bid management platforms and campaign optimization techniques.
Strong analytical skills and experience with campaign measurement and reporting.
Excellent client-facing communication and relationship management skills.
Nice-to-Have Qualifications:
Experience with media planning and building media plans across traditional and digital channels.
The target hiring compensation range for this role is $50.03 to $55.59 an hour. Compensation is based on several factors including, but not limited to education, relevant work experience, relevant certifications, and location.
About Aquent Talent:
Aquent Talent connects the best talent in marketing, creative, and design with the world's biggest brands. Our eligible talent get access to amazing benefits like subsidized health, vision, and dental plans, paid sick leave, and retirement plans with a match. We also offer free online training through Aquent Gymnasium. More information on our awesome benefits
Aquent is an equal-opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, and other legally protected characteristics. We're about creating an inclusive environment — one where different backgrounds, experiences, and perspectives are valued, and everyone can contribute, grow their careers, and thrive.
Client Description Global Retailer that prioritizes the customer experience in an omnichannel capacity. Culture, Diversity, Equity & Inclusion is a main focus when hiring. Culture is one of its core values and they are looking for like-minded individuals who are also interested in disrupting the retail & eCommerce space.

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