Regional Brand Manager

4 weeks ago


Woodbridge, Virginia, United States MarketSource Full time
Job Description:

MarketSource is a premier provider of integrated sales and marketing solutions to Fortune 500 companies. We offer a dynamic entrepreneurial environment that fosters creativity and provides unlimited opportunities for personal and professional growth.

The LG Brand Manager connects the physical and digital environments where consumers explore, learn, and shop for appliance. This role requires a strong understanding of the retail landscape and the ability to develop and execute strategies to drive sales and market share.

Responsibilities:
  • Train, educate, and motivate store personnel on product features, customer benefits, and overall value proposition
  • Influence district and store leaders to support share increase and sell-out strategies within their assigned territory locations
  • Execute action plans at territory and store levels with a focus on driving increased sales, market share, store mind share, and sell-out performance
  • Develop and maintain strong relationships with client field leadership and retailer field leadership and associates within assigned territory
  • Ensure sales, market, and competitive information are recorded and submitted after each retailer visit through The MarketSource Reporting Tool
  • Connect with local retail partner stores, field, and district management to identify regional training opportunities and deliver associate training within assigned territory
  • Support strategic initiatives and marketing programs
  • Meet or exceed brand visual presence objectives by maintaining the physical presentation of display models in assigned retail locations
  • Ensure all signage or point of purchase materials are in place and the product is properly priced
  • Respond to retailer issues and concerns in a timely manner
Requirements:
  • Bachelor's Degree in Business or Marketing and/or 4+ years in retail sales or retail sales management experience required
  • 3+ Years retail home appliance, home electronics, or home technology experience mandatory
  • Demonstrated track record of territory account sales
  • Excellent presentation and communication skills


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