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Director of Demand Generation and Marketing Strategy

2 months ago

Orlando, Florida, United States DesignData Full time
About the Role

DesignData, a leading IT Managed Services Provider, is seeking a highly skilled Director of Demand Generation and Marketing Strategy to drive business growth and expansion. As a key member of our team, you will be responsible for developing and executing comprehensive demand generation strategies that align with our business objectives.

Key Responsibilities
  • Develop and Execute Demand Generation Strategies: Create and implement multi-channel demand generation plans to drive high-quality leads and revenue growth.
  • Collaborate with Cross-Functional Teams: Work closely with our sales, marketing, and delivery teams to ensure alignment and maximize the impact of demand generation efforts across the customer journey.
  • Lead Marketing Automation and Data Management: Own and manage our marketing automation processes and data processing to optimize lead nurturing and conversion.
  • Analyze Campaign Performance and Metrics: Track progress, identify trends, and make data-driven recommendations for optimization and improvement.
  • Stay Up-to-Date with Industry Trends: Continuously refine and innovate our strategies by staying abreast of industry trends, tools, and best practices in demand generation.
Requirements
  • Experience in Demand Generation and Marketing: 7+ years of experience in B2B demand generation or marketing campaign management, with a proven track record of driving revenue growth.
  • Leadership and Team Management: Exceptional leadership skills, with the ability to inspire a team and collaborate effectively across departments.
  • Marketing Automation and Data Management: Proven experience using marketing automation platforms to create and execute campaigns, manage leads, and measure performance.
  • Education and Certifications: Bachelor's degree in Business, Marketing, or related field, with relevant certifications and training.
What We Offer
  • Competitive Salary and Benefits: Salary for this position is $150,000.00 per year, with a comprehensive benefits package, including medical, vision, dental, flexible spending, and 401(k) retirement plan.
  • Opportunities for Growth and Development: A dynamic and rapidly evolving business environment, with opportunities for professional growth and development.