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Marketing Specialist

2 months ago

Wixom, Michigan, United States Westlake Chemical Corporation Full time
Position Overview:

Westlake Chemical Corporation provides an opportunity to enhance your professional journey in a dynamic and entrepreneurial setting. Our mission is to improve lives through our innovative products and community engagement.


Role Summary:

The Marketing Coordinator will assist in the daily marketing functions and initiatives for WRBP, WRPros, and all associated product lines, focusing on trade shows, events, strategic alliances, architect initiatives, and loyalty programs.


Key Responsibilities:
  • Act as the primary contact for regional trade shows, media events, and strategic partner gatherings, overseeing attendee coordination, logistics, and asset development.
  • Manage the lead generation process and evaluate the return on investment for campaigns linked to events and trade shows.
  • Collaborate with cross-functional teams to maintain the trade show calendar and develop show outlines.
  • Assist in creating effective marketing materials for trade shows and events, including web content, promotional tools, and social media communications.
  • Ensure brand consistency by proofreading all marketing materials, including copy and artwork.
  • Engage in brainstorming sessions to identify social and industry trends, generating captivating content for both new and existing customers.
  • Support architect-related programs such as CADdetails, BIMSmith, and AEC Daily.
  • Work alongside the marketing and product management teams to facilitate special programs, including contractor training and architect presentations.
  • Contribute to the Pros Perks Program by understanding its functionalities, approving new members, managing exclusions, and developing promotional campaigns and training initiatives.

Qualifications:
  • A minimum of 3 years of experience in a marketing role.
  • Strong grasp of contemporary technologies and their application in marketing and the building products sector.
  • Proficient project management capabilities.
  • Ability to work collaboratively in a team-oriented environment.
  • Excellent verbal and written communication skills, with the ability to engage a diverse range of stakeholders.
  • Capacity to manage multiple tasks effectively in a fast-paced environment.
  • Aptitude for translating business and technical concepts into functional specifications.
  • Willingness to travel for trade shows, events, and vendor meetings.

Education:

A Bachelor's degree in Marketing, Business, Communications, or a related discipline is required.


Technical Skills:

Proficient in Microsoft Office Suite.


The physical demands of this role require the ability to stand, walk, talk, or hear regularly, and frequently use hands to handle objects or controls. Occasional lifting of up to 15 pounds may be necessary.