Marketing Director
3 weeks ago
Pioneer Golf is a well-established, Scottish-owned golf travel company based in Austin, TX. We specialize in organizing international golf trips for our American and Canadian clients.
Job DescriptionWe're seeking a seasoned marketing professional to join our team as a Marketing Director. As a key member of our team, you'll be responsible for developing and executing our marketing strategy, focusing on lead generation and brand presence.
Key Responsibilities- Develop and implement data-driven digital marketing efforts to boost sales and brand presence.
- Manage and prioritize the marketing budget to maximize lead generation and ROI.
- Create automated programs to nurture web traffic and existing inquiries into sales-ready leads.
- Measure customer acquisition costs and ROI across all marketing channels, adjusting strategies as needed.
- Analyze market conditions, industry trends, and competitors to identify new opportunities.
- Establish scalable processes for driving lead volume and pipeline progression.
- Focus on lead management, program automation, and database segmentation for effective nurturing.
- Lead reporting efforts, including campaign ROI analysis, data visualization, and insights.
- Ensure data quality and collection integrity across the marketing database.
- Improve marketing systems, software integrations, and workflows for more efficient operations.
- 10+ years of marketing operations experience
- 5+ years experience with B2C online marketing programs preferably in the golf or travel industry, with a focus on lead generation.
- Demonstrated success in online lead generation
- Tech-savvy, with a knowledge of marketing technologies (CRM, marketing automation, web analytics)
- Strong project management and organizational skills.
- Proven track record of online and digital marketing, ideally within the travel or golf industry combined with experience in managing successful campaigns across multiple platforms to achieve
- Strong technical acumen.
- Data driven and highly competent in using data to make informed business decisions, and implement marketing activities and strategies
- Expertise with a wide variety of lead generation tactics, including SEO, email marketing, content marketing, PPC, and social media coupled with ability to manage contractors or a small team to execute objectives.
- Superb analytical and problem-solving capabilities—think in "if-then statements"
- Excellent communication and relationship building skills
- Proven experience in managing people and building a strong/positive culture to foster a high performing team
- Deep understanding of attribution and conversion metrics, as well as knowledge of analytics measurements and MarTech platforms (Google Analytics, AdWords, etc.).
- Knowledge or passion of golf and/or travel is a plus
- Self-motivated, results-oriented, independent worker
- A good-humored, kind person
- A pleasant, friendly environment that is very team focused.
- Matching Retirement plan - 100% match (dollar for dollar) up to 3% of salary.
- Health care with a 50% company contribution.
- Total of 27.5 to 29.5 days (approximately 5-6 weeks) of paid time off classified as follows: Vacation: 10 days - beginning at 10 days annually and increasing with tenure (accrues daily), December Holiday Reward: 5 days - December holiday reward of an additional 5 days (accrues depending on start date) and also serves as reward for helping with our emergency phone, Personal/sick days annually: 5 days (accrues daily), 7-9 paid Public Holidays annually, and a half day of on your birthday.
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