Marketing Director

3 weeks ago

Austin, Texas, United States Pioneer Golf Full time
About Pioneer Golf

Pioneer Golf is a well-established, Scottish-owned golf travel company based in Austin, TX. We specialize in organizing international golf trips for our American and Canadian clients.

Job Description

We're seeking a seasoned marketing professional to join our team as a Marketing Director. As a key member of our team, you'll be responsible for developing and executing our marketing strategy, focusing on lead generation and brand presence.

Key Responsibilities
  • Develop and implement data-driven digital marketing efforts to boost sales and brand presence.
  • Manage and prioritize the marketing budget to maximize lead generation and ROI.
  • Create automated programs to nurture web traffic and existing inquiries into sales-ready leads.
  • Measure customer acquisition costs and ROI across all marketing channels, adjusting strategies as needed.
  • Analyze market conditions, industry trends, and competitors to identify new opportunities.
  • Establish scalable processes for driving lead volume and pipeline progression.
  • Focus on lead management, program automation, and database segmentation for effective nurturing.
  • Lead reporting efforts, including campaign ROI analysis, data visualization, and insights.
  • Ensure data quality and collection integrity across the marketing database.
  • Improve marketing systems, software integrations, and workflows for more efficient operations.
Requirements
  • 10+ years of marketing operations experience
  • 5+ years experience with B2C online marketing programs preferably in the golf or travel industry, with a focus on lead generation.
  • Demonstrated success in online lead generation
  • Tech-savvy, with a knowledge of marketing technologies (CRM, marketing automation, web analytics)
  • Strong project management and organizational skills.
  • Proven track record of online and digital marketing, ideally within the travel or golf industry combined with experience in managing successful campaigns across multiple platforms to achieve
  • Strong technical acumen.
  • Data driven and highly competent in using data to make informed business decisions, and implement marketing activities and strategies
  • Expertise with a wide variety of lead generation tactics, including SEO, email marketing, content marketing, PPC, and social media coupled with ability to manage contractors or a small team to execute objectives.
  • Superb analytical and problem-solving capabilities—think in "if-then statements"
  • Excellent communication and relationship building skills
  • Proven experience in managing people and building a strong/positive culture to foster a high performing team
  • Deep understanding of attribution and conversion metrics, as well as knowledge of analytics measurements and MarTech platforms (Google Analytics, AdWords, etc.).
  • Knowledge or passion of golf and/or travel is a plus
  • Self-motivated, results-oriented, independent worker
  • A good-humored, kind person
Benefits
  • A pleasant, friendly environment that is very team focused.
  • Matching Retirement plan - 100% match (dollar for dollar) up to 3% of salary.
  • Health care with a 50% company contribution.
  • Total of 27.5 to 29.5 days (approximately 5-6 weeks) of paid time off classified as follows: Vacation: 10 days - beginning at 10 days annually and increasing with tenure (accrues daily), December Holiday Reward: 5 days - December holiday reward of an additional 5 days (accrues depending on start date) and also serves as reward for helping with our emergency phone, Personal/sick days annually: 5 days (accrues daily), 7-9 paid Public Holidays annually, and a half day of on your birthday.

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