Digital Marketing Automation Specialist

3 days ago


Thousand Oaks, California, United States Ad Leverage Full time
Ad Leverage: Email Marketing Automation Specialist

About Us:

We are a digital marketing agency that empowers businesses to achieve their goals through innovative solutions. Our team is passionate about staying ahead of the curve, and we're committed to delivering exceptional results for our clients.

Salary:

$65,000 - $85,000 per year, depending on experience and qualifications.

Job Description:

The Email Marketing Automation Specialist plays a critical role in supporting the company's objectives by developing and executing effective email marketing campaigns. This position requires a strong understanding of email marketing best practices, CRM systems, and automation tools.

Responsibilities:

  • Design, develop, and deploy email campaigns, including creating engaging content, selecting audience segments, and optimizing campaign performance.
  • Manage and maintain email databases, ensuring data quality and integrity.
  • Collaborate with the digital marketing team to build and execute email marketing calendars, automate workflows, and track key performance indicators (KPIs).
  • Stay up-to-date with industry trends, tools, and best practices, applying knowledge to drive innovation and improvement in email marketing efforts.
  • Analyze campaign performance, identify areas for improvement, and implement data-driven recommendations to enhance results.

Requirements:

  • 3-5 years of experience in digital marketing, with a focus on email marketing and CRM automation.
  • Proven expertise in CRMs like Salesforce, Infusionsoft, Hubspot, Pardot, and Marketo.
  • Familiarity with email marketing tools such as Unbounce, Mailchimp, and Zapier.
  • Strong understanding of HTML, Photoshop, and data analysis principles.
  • Excellent communication and presentation skills, both verbal and written.
  • Able to think strategically, make credible recommendations, and drive measurable results.

Benefits:

  • Competitive salary range ($65,000 - $85,000 per year)
  • Flexible work schedule, with options for remote work
  • Opportunities for professional growth and development
  • A collaborative and dynamic work environment
  • Access to cutting-edge technology and tools


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