Marketing Communications Specialist
4 weeks ago
Kaeser Compressors, Inc. is a leading global supplier of industrial compressed air and vacuum systems. We are seeking a highly skilled Campaign Specialist & Content Developer to join our Fredericksburg location.
Key Responsibilities:- Develop a deep understanding of Kaeser products and services, as well as familiarity with customer applications and key markets for Kaeser products.
- Write, revise, edit, and design product literature in collaboration with product managers, stakeholders, and marketing teammates.
- Work closely with technical and product managers, as well as field sales staff, to produce a wide range of product information and technical content for use as sales collateral and for content marketing that highlights Kaeser's voice, thought leadership, and expertise.
- Research industry, competitor, and customer information to clearly express and position problems, benefits, and differentiators through blog posts, white papers, articles for partner media/publications, and case studies.
- Interview subject matter experts and customers to develop thought leadership-based content.
- Collaborate with Marketing teammates and SMEs to create/update webinars, podcasts, and product presentations.
- Originate and collaborate on video concepting, scripting, and production.
- Collaborate with other content creators to harmonize content voice and messaging, and ensure content is disseminated through all logical platforms available.
- Collaborate with Webmaster on website copy, optimizing content for search engines and lead.
- Collaborate with Advertising to provide content for digital content marketing, and assist with ad copy writing if needed.
- Analyze engagement and effectiveness of content marketing to identify what makes an impact in content marketing.
- Assess which collateral is most used/useful to the sales force, identify needed changes to collateral or new materials.
- Establish and maintain communications with appropriate editorial staff at media partners to identify and fulfill editorial opportunities.
- Maintain content indexes that help sales people stay current on all forms of sales and marketing collateral for sales enablement (literature, articles, blogs, white papers, eBooks, videos, etc).
- Actively promote the awareness and use of content by our sales force.
- Responsible for learning and following all applicable procedures and work instructions relating to the Company's quality and environmental system.
- Performs all other duties assigned by the Manager.
- 10 years of experience in marketing communications, content marketing, graphic design of printed marketing materials or similar.
- Superior writing and editing skills.
- Recent experience with Adobe Creative Suite (InDesign, Illustrator, and Photoshop) or similar applications.
- Strong administrative skills.
- Good communication skills/phone skills required.
- Computer skills, including proficiency in Google Workplace.
- SAP experience preferred.
- Regular physical attendance at the worksite.
- Bachelor's degree in marketing or communications desired.
We offer a competitive salary, excellent benefit package including Profit Sharing and 401(k) Plan, as well as an on-site exercise facility, free exercise classes, and a health and wellness program.
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