Paid Media Specialist

4 weeks ago


Jacksonville, Florida, United States eXp Realty LLC Full time
Job Title: Paid Media Specialist

We are seeking an experienced Paid Media Specialist to join our Marketing Team at eXp Realty LLC. As a Paid Media Specialist, you will be responsible for driving our online advertising efforts, optimizing campaigns across various platforms, and ensuring that our digital presence effectively targets and converts our audience.

Key Responsibilities:

Plan, execute, and optimize paid media campaigns across platforms such as Google Ads, Facebook, Instagram, LinkedIn, and other digital advertising channels.

Develop and manage Search Engine Marketing (SEM) strategies to drive targeted traffic, improve search rankings, and increase lead generation.

Monitor and analyze campaign performance data, using insights to refine strategies and optimize for key metrics such as click-through rate (CTR), cost per click (CPC), and return on ad spend (ROAS).

Conduct comprehensive keyword research to inform paid search campaigns and ensure optimal targeting and relevance.

Implement A/B tests for ad copy, landing pages, and other campaign elements to continuously improve performance.

Manage and allocate budgets effectively across campaigns to maximize ROI while adhering to overall marketing goals.

Requirements:

3+ years of experience in paid media and search engine marketing, with a proven track record of managing successful campaigns.

Proficient in platforms like Google Ads, Facebook Ads Manager, LinkedIn Campaign Manager, and Google Analytics.

Strong analytical skills with the ability to interpret complex data sets and translate insights into actionable strategies.

In-depth knowledge of search engine marketing, including keyword research, bidding strategies, and campaign optimization.

Experience managing substantial ad budgets with a focus on maximizing ROI.

What We Offer:

Fully remote environment

Flexible Time Off

401k with 4% match (immediate vesting)

Robust Medical, Dental, & Vision benefits

Company provided equipment

Monthly Technology Stipend

FSA & HSA with employer contributions

Health & Wellness incentives

100% Paid Parental Leave

We believe strongly in the value of diversity and creating supportive, inclusive environments where our colleagues can succeed. As such, eXp is proud to be an Equal Opportunity Employer.

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