Communications and Marketing Specialist

3 days ago

Greensboro NC USA, United States City of Greensboro, NC Full time
About the Role

We are seeking a highly skilled Communications and Marketing Specialist to join our team at the City of Greensboro, NC. As a key member of our Communications Department, you will play a vital role in shaping the way our community interacts with City programs, services, and events through clear, compelling, and creative messaging.

Key Responsibilities
  • Develop and implement effective marketing and communications strategies to promote City initiatives and programs.
  • Write and disseminate news releases, press statements, and other communications materials to the media and public.
  • Collaborate with the Graphic Services division to produce a wide array of marketing materials, including newsletters, brochures, and social media content.
  • Serve as a resource to non-media professionals in other City departments to assist with messaging and media opportunities.
  • Act as a liaison for assigned City departments, coordinating content, voice, and structure for cohesive messaging.
  • Create and draft content for the City's social media platforms to alert, educate, and inform the community about City programs, services, policies, and events.
  • Assist with proactive media outreach to pitch positive stories highlighting City programs and initiatives.
Requirements
  • Bachelor's degree in Journalism, Marketing, English, Mass Communications, Public Relations, or a related field.
  • 4-6 years of experience as a communications or marketing professional.
  • Excellent professional writing skills, demonstrated by a portfolio of writing samples.
  • Experience developing a marketing plan, including themes, target audiences, and measures.
  • Web content management experience.
  • Strong analytical and problem-solving skills.
  • Proven ability to deal effectively, cooperatively, confidentially, and tactfully with internal and external stakeholders.
  • Proficiency in Microsoft Office Suite (MS Word, Excel, and PowerPoint).
Preferred Qualifications
  • Marketing experience in municipal or other government settings.
  • Experience designing both print and electronic newsletters.
  • The ability to fluently speak and write in Spanish is a plus.

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