Marketing Coordinator

1 month ago

Graham, Texas, United States XC Container LLC Full time
Job Title: Marketing Coordinator

XCaliber Container LLC is seeking a highly motivated Marketing Coordinator to join our team. As a Marketing Coordinator, you will be responsible for executing day-to-day marketing activities to support our brand growth, lead generation, and community engagement.

Key Responsibilities:
  • Website Management:
    • Regularly update and manage our website (Shopify), ensuring content is up-to-date, accurate, and optimized for lead generation.
    • Make minor website adjustments, including product listings, copy updates, and visual content refreshes.
    • Collaborate with external web developers on more complex changes and enhancements.
  • Email Marketing:
    • Manage our email marketing campaigns through MailChimp.
    • Develop, schedule, and execute email marketing campaigns, including product launches, promotions, and newsletters.
    • Analyze email campaign performance and make data-driven adjustments to improve open rates, click-through rates, and conversions.
  • Social Media Management:
    • Own our social media presence across platforms such as Instagram, Facebook, LinkedIn, and TikTok.
    • Create, schedule, and post engaging content that aligns with brand goals and drives community engagement.
    • Monitor social media accounts, reply to comments, and engage with followers to foster a strong online community.
    • Use social media tools to track and report on performance metrics.
  • Content Management:
    • Own and manage marketing content calendar across all channels.
    • Develop content for all marketing channels, including blog posts, email, and social media posts.
    • Utilize Canva to create visually appealing graphics and promotional materials.
    • Ensure all content is aligned with the company's brand voice and marketing objectives.
    • Develop and coordinate the creation of marketing materials to support external sales teams, including brochures, flyers, and promotional content.
    • Manage the design and production of print media and other assets, such as trade show booth displays, ensuring brand consistency and high-quality presentation across all materials.
  • Collaboration with External Agencies:
    • Coordinate with external digital marketing agencies responsible for paid media, SEO, and larger web development projects.
    • Ensure alignment on campaign goals, budget, timelines, and performance metrics.
    • Monitor the performance of paid media campaigns and provide feedback to optimize lead generation and ROI.
  • Community Engagement:
    • Actively engage with online community by responding to customer inquiries, comments, and direct messages on social platforms.
    • Foster positive interactions and assist with customer support issues as needed.
  • Campaign Coordination:
    • Work closely with the sales team to ensure marketing materials are available for lead generation, outbound, and sales enablement.
    • Track and report on campaign performance to senior leadership.

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