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Marketing Specialist
2 months ago
Type: Freelance
Duration: Full-Time
Salary Rate: $60,000 - $65,000
Overview:
Our client, a technology firm, is seeking a dedicated Marketing Coordinator to enhance their marketing initiatives.
Key Responsibilities:
- Collaborate with the VP of Marketing and external agencies to design and implement targeted marketing campaigns.
- Create engaging content including presentations, videos, blog posts, and newsletters to support various marketing strategies.
- Oversee the planning, execution, and analysis of multi-channel marketing campaigns.
- Coordinate with the creative team to manage the production and distribution of marketing materials.
- Ensure data accuracy and functionality; develop and execute email marketing campaigns using relevant platforms.
- Act as a point of contact for media partners, managing requests for both print and digital assets.
- Analyze performance reports and website analytics to provide insights and recommendations for optimization.
Qualifications:
- Minimum of 2 years of marketing experience, preferably with a degree in marketing or business, or equivalent experience.
- Self-motivated with excellent communication and organizational skills.
- Ability to work independently with a keen eye for detail; proficiency in Microsoft Office and familiarity with AI tools is essential.
- Strong grasp of web technologies and digital marketing practices.
- Comfortable with data analysis and reporting tools.
- Experience with platforms such as WordPress, Salesforce, and Pardot is advantageous.
