Global Brand Marketing Manager
6 days ago
Red Wing Shoe Company Inc is seeking a highly skilled Global Brand Marketing Manager to lead our marketing efforts for our global work business. As a key member of our marketing team, you will be responsible for developing and executing comprehensive marketing strategies that drive business growth and customer engagement.
Key Responsibilities- Develop and execute global marketing strategies for Red Wing's safety programs, products, and initiatives.
- Represent the voice of the customer across multi-segment marketing and sales cycles, leveraging insights and trends to drive segmentation and persona development.
- Maintain a strong global brand image by creating compelling campaigns, overseeing omnichannel execution, and ensuring consistent messaging across all markets.
- Position and launch new footwear and workwear products globally, sustaining a continuous pipeline of innovative offerings.
- Create sales tools and content that address customer needs, enhancing sales efforts and driving lead generation.
- Lead integrated marketing campaigns targeting industries like manufacturing, warehousing, transportation, construction, and energy.
- Drive marketing initiatives that leverage partnerships and owned channels, including trade show strategies with Sales and Revenue Operations teams.
- Develop content strategies that position Red Wing as a thought leader in safety, using digital marketing channels to engage prospects.
- Monitor and measure marketing effectiveness, using data to optimize campaigns and enhance customer personalization.
- Direct internal resources and external partners, ensuring alignment with key stakeholders from Sales, Product Development, and other teams.
- Foster a culture of innovation by mentoring team members and establishing enterprise-wide standards and best practices.
Hyflex - 1 day per week onsite in Red Wing, MN, with remainder of week eligible for remote work depending on role needs.
Qualifications- Bachelor's degree in Marketing, Business, or related field; MBA preferred.
- Minimum of 5 years' experience demonstrating progressively more senior marketing responsibilities, with significant focus in B2B marketing.
- Experience working in diverse, international markets and understanding of global marketing trends, regulations, and cultural differences.
- Strong understanding of digital marketing strategies and omnichannel approaches.
- Experience with competitive brands or like-minded categories of business targeting similar B2B segments.
- Demonstrated ability to execute innovative and results-focused marketing programs and campaigns.
- Exceptional interpersonal skills with strong team leadership abilities.
- Advanced PowerPoint skills and proficiency in marketing analytics tools.
- Financial and budget management savviness with a solid understanding of P&L reporting and Excel.
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