Strategic Commercial Marketing Leader
5 days ago
About the Opportunity
">A high-level commercial marketing leader is needed to drive growth and success for Aristocrat Gaming's US/Canada game portfolio. The ideal candidate will have a proven track record of leading professional marketing efforts, developing effective strategies, and driving business performance.
">Your Key Responsibilities
- Lead North America strategy and tactical pull through of professional marketing campaigns, including sales for tools, professional media assets, trade show marketing plans, and digital promotion
- Collaborate with cross-functional team members to scale and build go-to-market launch plans for prioritized games
- Partner effectively with Finance, Legal, Regulatory, D&D, and Commercial team partners to drive business objectives
- Customize regional launch plans and customer strategies, content, and promotions to generate demand
- Develop core promotional message platforms and pull-through campaigns
- Engage with advertising and promotional agencies to manage campaigns, performance results, and budgets
- Develop annual commercialization plans, including key initiatives, milestones, and resource requirements
- Collaborate with Market Research to scale, build, and execute research initiatives
- Lead the team and foster a culture of continuous learning, improvement, and development
- Scale and build senior executive presentations, core internal and external communications
- Represent Aristocrat in public forums, industry, and trade discussions
About You
- Bachelor's degree or equivalent in Marketing or a related field of study
- 10+ years of experience in professional marketing and business leadership experience. Gaming experience and market knowledge are preferred
- Proven ability to define, lead, and execute a business strategy that drives operational excellence and revenue
- Experience in the use of marketing technology implementations, business analytics, key performance indicators, and dashboards
- Proven track record of leading stakeholders to ensure the achievement of business objectives
- Experience driving marketing campaigns, performance marketing management, and measurement
- Experience with advertising technology and marketing technology implementations and management
- Strong business acumen and the ability to execute marketing strategies designed to establish market presence and increase business performance
- Proven success in business case development, presentation, and measurement
- Experienced with risk identification, negotiation, and mitigation
- Experience orchestrating and developing people and working effectively in cross-functional teams
- Passion about driving inefficiencies out of the business while maximizing results and impact
- A strong balance of strategic and pragmatic marketing skills and significant experience in integrated, multichannel campaigns
- Demonstrated competency in the identification of business opportunities, markets, and innovation needs
About Us
Aristocrat Gaming is a world leader in gaming content and technology, and a top-tier publisher of free-to-play mobile games. We deliver great performance for our B2B customers and bring joy to the lives of the millions of people who love to play our casino and mobile games. And while we focus on fun, we never forget our responsibilities. We strive to lead the way in responsible gameplay, and to lift the bar in company governance, employee wellbeing and sustainability. We're a diverse business united by shared values and an inspiring mission to bring joy to life through the power of play.
We aim to create an environment where individual differences are valued, and all employees have the opportunity to realize their potential. We welcome and encourage applications from all people regardless of age, gender, race, ethnicity, cultural background, disability status or LGBTQ+ identity. We offer a range of flexible working options through our flexible hybrid work model and invite you to have a conversation with us about flexible working. EEO M/F/D/V
- World Leader in Gaming Entertainment
- Robust benefits package
- Global career opportunities
Our Values
- All about the Player
- Talent Unleashed
- Collective Brilliance
- Good Business Good Citizen
The estimated salary for this position is $182,332 - $338,617 per year.
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