Marketing and Brand Director

4 weeks ago

Ottumwa, Iowa, United States Better Living Healthcare Services, Inc Full time

Job Summary
As a Marketing and Brand Director at Better Living Healthcare Services, Inc, you will be responsible for developing and maintaining brand standards and guidelines for our company and its clients. You will also create and implement comprehensive marketing strategies to attract potential residents to our assisted living facility.

Key Responsibilities
Develop and maintain brand standards and guidelines for Better Living Healthcare Services and its clients
Create and implement comprehensive marketing strategies to attract potential residents
Conduct market research to identify target demographics and assess competitor offerings
Create compelling marketing materials, including brochures, advertisements, and digital content
Build and maintain relationships with referral sources, such as healthcare professionals, social workers, and community organizations
Coordinate and participate in community events, workshops, and seminars to raise awareness of our facility and establish our presence in the community
Conduct tours of the facility for prospective residents and their families, highlighting the amenities and services we offer
Stay informed about industry trends, best practices, and regulatory requirements related to assisted living facilities
Uphold our commitment to providing exceptional customer service and fostering a supportive and welcoming environment for residents and their families

Requirements
Strong marketing and branding skills
Ability to develop and implement comprehensive marketing strategies
Excellent communication and interpersonal skills
Ability to work in a fast-paced environment and meet deadlines
Strong analytical and problem-solving skills

What We Offer
Competitive salary and benefits package
Opportunity to work with a dynamic and growing company
Collaborative and supportive work environment
Professional development opportunities

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