Digital Retail Strategist

1 week ago

Hoffman Estates, Illinois, United States Transformco Full time
Job Summary:

The Head of Online Commerce for TransformCo will lead the digital retail strategy, driving growth across ecommerce platforms. This includes overseeing website optimization, user experience, product merchandising, and digital marketing initiatives.

Closely collaborating with Sears Home Services and Kenmore business units, the role requires creating synergies to enhance cross-platform growth.

The Head of Online Commerce will leverage data-driven strategies to improve conversion rates, customer lifetime value, and sales.


Key Responsibilities:
  • Develops and executes a comprehensive ecommerce strategy to increase online sales and improve customer experience.
  • Oversees all aspects of online retail platforms, including website optimization, user experience, product merchandising, and digital marketing.
  • Collaborates closely with business units to create synergies and drive cross-platform growth.
  • Leads a team of ecommerce professionals, fostering a culture of innovation and continuous improvement.
  • Analyzes market trends, consumer behavior, and competitor activities to inform strategic decisions.
  • Implements data-driven strategies to optimize conversion rates, average order value, and customer lifetime value.
  • Manages relationships with key technology partners and vendors to ensure optimal platform performance.
  • Develops and monitors KPIs to track progress and report on ecommerce performance to senior leadership.

Requirements:
  • Bachelor's degree.
  • 5-10 years of related experience.
  • Up to 25% travel.
  • 18 years of age or older.

Preferred Skills:
  • Master's degree or MBA.
  • Experience in integrating online and offline retail operations.
  • Knowledge of emerging technologies in ecommerce and digital retail.
  • Experience with multi-channel or omni-channel retail strategies.

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