Marketing Innovation Strategist
3 weeks ago
About Roku:
Roku is a leading streaming platform that has revolutionized the way people watch TV. We are committed to providing our customers with an unparalleled viewing experience, and we're looking for talented individuals to help us achieve this goal.
Job Overview:
We are seeking a Client Strategy Manager to join our team in New York. In this role, you will be responsible for developing and implementing innovative marketing strategies to drive revenue growth and deepen partnerships with priority accounts. You will work closely with cross-functional teams to ensure the success of these initiatives.
Key Responsibilities:
- Develop brand-specific strategies to drive performance for our advertising partners
- Act as a partner to the Ad Sales team to aid in driving revenue and adoption of Roku's offerings
- Present programs and custom solutions to key stakeholders internally and externally
- Develop processes to ensure a smooth pre-sale and post-sale workflow
- Partner with Product teams to drive innovation based on client feedback and potential opportunities
Requirements:
- 5+ years of relevant experience as marketer or brand strategist, with expertise in ad tech and media
- Professional experience developing ad strategies for Fortune 500 companies across verticals such as CPG, Auto, Theatrical, Retail, and more
- Craft new revenue-driving moments-related programs that assist in the commitment of scatter budgets
- A rich understanding of the streaming, TV, digital, social, and programmatic advertising landscape and challenges brands face within each
Benefits:
Roku offers a comprehensive benefits package, including global access to mental health and financial wellness support and resources. Local benefits include statutory and voluntary benefits which may include healthcare (medical, dental, and vision), life, accident, disability, commuter, and retirement options (401(k)/pension). Our employees can take time off work for vacation and other personal reasons to balance their evolving work and life needs.
Salary: $110,000 - $135,000 annually.
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