Strategic Audience Analyst
4 days ago
Audience Strategy Lead
At IDR Healthcare, we're seeking a highly skilled Audience Strategy Lead to join our team. As a key member of our marketing department, you will be responsible for developing and executing complex audience design and strategy for multichannel customer communications.
Key Responsibilities:
- Develop and execute sophisticated audience design and strategy for multichannel customer communications
- Collaborate with technology, data, channel, and model development teams to enhance campaign impact
- Utilize Treasure Data Audience Studio for audience development, testing, execution, and monitoring
Requirements:
- Minimum of three years' experience in marketing campaign support and execution
- Two years' professional experience with Treasure Data Audience Studio
- Proficiency in reading SQL queries
- Experience with User Acceptance Testing (UAT) during data/platform migration
What We Offer:
- Comprehensive benefits package including Medical, Vision, and Dental
- Opportunity to join an industry-leading organization
- Collaborative and team-oriented culture
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