Digital Product Manager Lead

3 days ago

San Francisco, California, United States Wells Fargo Full time
About this Role:

Wells Fargo is seeking a highly skilled Digital Product Manager Lead to join the Marketing & Sales Platform team, part of Consumer Lending. This team is responsible for the ideation, implementation, support, and success of all marketing platforms that enable the end-to-end process for Consumer Marketing.

You will be part of a product team for Marketing Experience Development & Optimization (ExDO), which will encompass a suite of technology platform capabilities that help marketers test and personalize digital experiences. Your product management experience should include leading or supporting a team that has implemented Adobe Target or a broader Adobe product suite for Marketing purposes.

As a Digital Product Manager Lead, you will have expert knowledge of how these systems work from a functionality and technical perspective and be able to engage across product, business, technology, and analytics cross-functional teams.

You will also have deep knowledge of leveraging an agile methodology to drive out platform capabilities and will document epics/features, alongside lead scrum teams, agile ceremonies, PI planning, and backlogs.

Key Responsibilities:
  • Support the development, deployment, and expansion of the marketing experience optimization products, understanding key requirements and outcomes desired.
  • Develop epics/features/acceptance criteria and sequence appropriately, leading scrum teams to deliver key results to prove benefit.
  • Develop and support the overall marketing experience optimization product vision and partner with stakeholders to establish a robust strategy that will drive the most benefit from our investments.
  • Implement and manage an appropriate product operations model that will ensure robust deployment, monitoring, and support for end users.
  • Drive out a risk management framework for the platform to assess risks, implement controls, and monitor their effectiveness.
  • Understand the marketing experience optimization external landscape and share outside-in viewpoints and innovation opportunities.
  • Support cross-functional teams to strategize and deliver on the right product capabilities, leveraging strong partnership and influencing skills alongside a test and learn mindset.
  • Strategically engage with all levels of professionals and managers across the enterprise.
Requirements:
  • 5+ years of digital product management experience, or equivalent demonstrated through one or a combination of the following: work experience, training, military experience, education.
  • Knowledge of Adobe Target or a broader Adobe product suite for marketing purposes, or an ability to quickly gain this experience from a functional and technical perspective.
  • Expert knowledge of how these systems work and ability to engage across product, business, technical, and analytics cross-functional teams.
  • Experience leveraging agile methodology to drive out results and leading scrum teams, agile ceremonies, PI planning, and backlogs.
  • Financial services experience is highly desired, or equivalent digital consumer experience.
Job Expectations:
  • Willingness to work on-site at stated location on the job opening.
  • This role offers a hybrid work schedule.
  • Ability to travel up to 10% of the time.
  • This position is not eligible for Visa sponsorship.

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