Product Marketing Strategist
4 weeks ago
About the Role
We are seeking a highly skilled Product Marketing Strategist to join our team at Nextworld. As a key member of our marketing team, you will be responsible for developing and executing our product marketing strategy, ensuring the successful launch and promotion of our products and positioning them effectively to maximize customer engagement and revenue growth.
Key Responsibilities
- Develop and execute the go-to-market strategy for platform product launches, including new modules and updates.
- Define software positioning, messaging, and value propositions to resonate with target customers, emphasizing efficiency, scalability, and ROI.
- Conduct market research to understand customer personas, industry-specific needs, competitive landscape, and positioning within the market.
- Provide the sales team with the necessary tools, training, and information to effectively sell, including demo scripts, case studies, and battle cards.
- Work with marketing to create tailored marketing collateral, including datasheets, case studies, whitepapers, and presentations highlighting the software's capabilities and benefits.
- Drive awareness and generate leads through campaigns, webinars, events, and digital marketing.
Requirements
- Bachelor's degree in marketing, business, or a related field (MBA preferred).
- 5+ years of experience in product marketing, with a strong background in SaaS Platforms or ERP.
- Proven track record of successfully launching and scaling SaaS products in the market.
- Strong leadership skills with the ability to build, inspire, and manage a team.
- Excellent verbal and written communication skills, with a talent for crafting compelling product narratives.
- Highly analytical mindset with the ability to interpret data, draw insights, and optimize strategies accordingly.
- Demonstrated ability to work cross-functionally and collaborate effectively with sales, product, and engineering teams.
- Experience with modern marketing and sales tools, CRM systems, and analytics platforms.
About Nextworld
We build the no-code enterprise application platform (a.k.a. "EAP") that is used by Nextworld's customers and partners to create and run enterprise-grade business solutions. We have a knack for abstracting complex technical concepts into no-code facilities that are straightforward to use. The Platform allows for the development and execution of involved, integrated business applications - complete with workflow, business logic, eventing, external callouts, notifications, various user experiences, artificial intelligence, and more. Examples of applications suites built on the Platform are enterprise financials, sales, inventory, manufacturing, and real-estate.
What We Offer
We offer a competitive salary range of $125K - $165K and a hybrid work model with three days of in-office work per week. If you are a motivated and experienced product marketing professional looking to join a dynamic team, please submit your application.
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