Product Marketing Specialist

20 hours ago


Los Alamitos, California, United States IEEE Full time
Job Summary

The Product Marketing Specialist is responsible for developing and executing marketing strategies to promote IEEE's products and services. This role involves crafting compelling product stories, creating engaging content, and building relationships with internal and external stakeholders.

Key Responsibilities
  • Develop and implement marketing strategies to promote IEEE's products and services.
  • Create and curate high-quality content, including blog posts, social media posts, and product descriptions.
  • Build and maintain relationships with internal and external stakeholders, including sales teams, product managers, and industry partners.
  • Measure and analyze the effectiveness of marketing campaigns and make data-driven decisions to optimize results.
  • Collaborate with cross-functional teams to develop and execute product launches and marketing initiatives.
Qualifications
  • Bachelor's degree in Marketing, Communications, or related field.
  • 2-4 years of experience in digital marketing, product marketing, or related field.
  • Excellent written and verbal communication skills, with the ability to craft compelling product stories and marketing copy.
  • Strong analytical and problem-solving skills, with the ability to measure and analyze marketing campaign effectiveness.
  • Proficiency in using social media and content management systems to create and publish content.
Preferred Qualifications
  • Experience working with volunteers and stakeholders.
  • Knowledge of online platforms, including WordPress and SEO concepts.
  • Intermediate knowledge of social media best practices.
  • Excellent problem-solving abilities.


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