Product Marketing Specialist
2 weeks ago
Join the Institute of Electrical and Electronics Engineers (IEEE) as a Product Marketing Specialist and play a key role in telling the story of our products and services to the world.
Job SummaryThe Product Marketing Specialist is responsible for developing and executing marketing strategies to promote our products and services. This role requires a strong understanding of marketing principles, excellent communication skills, and the ability to work collaboratively with cross-functional teams.
Key Responsibilities- Develop and execute marketing plans to promote our products and services
- Collaborate with the marketing and sales teams to educate internal and external stakeholders about our product features and benefits
- Create product content, including sales enablement documentation, case studies, product videos, and website copy
- Assist sales team members on calls with prospects to provide deeper dives into the product
- Work with external partners to communicate and share product information and samples on outside channels and platforms
- Measure and optimize the buyer journey as it relates to product feature adoption and usage
- Develop and manage plans for product outreach and marketing
- Work with all departments and relevant volunteers as needed
- Coordinate print and online promotions, ad words, landing pages, and write marketing copy
- Define requirements and resources, plans, and executes public relations programs that result in increased awareness of IEEE publications
- Define requirements and resources, plans, and executes new social media programs
- Coordinate print and online promotions, ad words, landing pages, and write marketing copy
- Ensure that all messaging and communications, both with internal and external audiences, is consistent
- Create and distribute new issue notifications to subscribers for all publications, including transactions
- Bachelor's degree or equivalent experience in Marketing, Advertising, or Communications
- 2-4 years of experience in search engine, digital, or inbound marketing
- Previous experience in digital marketing, product marketing, and/or product management
- Excellent written, interpersonal, communication, and public speaking/presentation skills
- Proficiency in using social media and social media software to monitor social media conversations
- Bonus experience and skills include Adobe Creative Suite and blogging
- Experience in various Microsoft Office Suite software applications
- Familiarity with content creation for digital platforms is strongly desired
- Must have demonstrated organizational skills and the ability to work independently and on multiple projects simultaneously
- Must have excellent writing skills, and be skilled in writing correspondence, reports, progress reports, emails, and Web content pages
- Proficiency in content management systems
- Prior experience working with volunteers/stakeholders is highly desired
- Must have working knowledge of online platforms like WordPress and SEO concepts
- Must have intermediate knowledge of social media best practices
- Must have excellent problem-solving abilities
- Must be a technically savvy knowledge worker who seeks out technology solutions to business challenges
As defined in IEEE Policies, individuals currently serving on an IEEE board or committee are not eligible to apply.
This position is not budgeted for employer-sponsored immigration support, including all persons in F (both CPT and OPT), J, H, L, or O status.
For information on work demands and conditions required for this position, please consult the reference document, "Physical, Mental, and Work Environment Standards for IEEE Positions." This position is classified under Category I - Office Positions.
IEEE is an EEO/AAP Employer/Protected Veteran/Disabled
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