Marketing Manager, Memphis Showboats

3 days ago

Memphis, Tennessee, United States XFL Properties LLC Full time
Job Summary

We are seeking a highly skilled Marketing Manager to join our team at the Memphis Showboats. As a key member of our marketing department, you will be responsible for developing and executing local marketing campaigns to support our revenue goals, build brand awareness, and acquire new fans.

Key Responsibilities
  • Develop and execute local marketing campaigns to support revenue goals, build brand awareness, and acquire new fans.
  • Be the main steward for the Memphis Showboats brand and execute the Memphis Showboats and league's marketing and business strategy.
  • Build the local team brand and reputation to develop deep local relationships and to engage with fans, local partners, and key stakeholders.
  • Create and implement creative and innovative advertising, branding, promotional, and grassroots campaigns across multiple platforms.
  • Collaborate with the league digital team and the Memphis Showboats seasonal social media manager on content plans across all digital platforms to ensure marketing initiatives and messaging are strategically aligned and supported.
  • Provide off-season social media support, including capturing content from local events.
  • Plan, negotiate, and execute paid advertising and promotional campaigns to drive brand awareness and fan engagement across local media channels (TV, radio, print, digital media, outdoor, and social media) and platforms (live events, in-stadium, and digital).
  • Lead grassroots marketing efforts, including fan engagement, community relations, government affairs, and social responsibility efforts.
  • Manage all local fan events and engage fans in interactive and innovative ways (including on-site activations, digital/social activations, and fan promotions).
Requirements
  • 3-5+ years of marketing management experience with an emphasis in consumer-facing sports, media, or entertainment industries.
  • Expertise in marketing and digital technology landscape, including industry trends, key industry leaders, terminology, and overall knowledge of the sports entertainment and media landscape.
  • Ability to create campaigns, promotions, and digital assets with demonstrated brand judgment and the ability to generate brand energy.
  • Proven ability to execute a strategic marketing plan aimed at growth and closely aligned with the company's goals and vision.
  • Ability to manage complexity and ambiguity and lead multiple projects in parallel while understanding business challenges and creating forward-thinking solutions.
  • Solid understanding of nuances with various local market ticket buying habits/fan engagement.
  • Proven success in leading a team, inspiring agencies, and developing deep cross-functional and external partnerships.
  • Ability to work well with multiple stakeholders across the company, agencies, and client organizations.
  • Demonstrated leadership skills, including stakeholder/relationship management and contractual agreements, and strong executive presence.
  • A self-starter, energetic, and resilient mindset with enthusiasm and determination to ensure that deliverables, timelines, and objectives are achieved.
  • Exceptional communications, sales/promotions, and customer service skills.
  • Superior verbal/written communications skills.
What We Offer

We offer a competitive salary and benefits package, as well as opportunities for professional growth and development. If you are a motivated and experienced marketing professional looking for a new challenge, we encourage you to apply.

Please note that this job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.

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