Salesforce Marketing Cloud Administrator

1 week ago

Plano, Texas, United States Fisher Investments Full time
About the Role

We are seeking a highly skilled Salesforce Marketing Cloud Administrator to join our team at Fisher Investments. As a key member of our marketing department, you will be responsible for administering and maintaining our Salesforce Marketing Cloud platform, ensuring optimal performance, security, and reliability.

Key Responsibilities
  • Platform Management: Administer and maintain the SFMC platform, ensuring optimal performance, security, access, and reliability
  • Automation: Guide and support users in the creation, execution, and optimization of single/omni-channel journey orchestration
  • Data Management: Manage and segment customer data for targeted marketing efforts, ensuring data accuracy and compliance with privacy regulations
  • Reporting and Analytics: Create and analyze reports to measure campaign performance, providing insights and recommendations for improvement
  • Integration: Oversee the integration of SFMC with other systems and platforms, including CRM, DAM, and CMS
  • Support: Provide technical support and training to marketing and corporate communications teams, addressing any platform-related issues or inquiries
  • Compliance: Ensure all marketing activities comply with industry regulations and company policies, particularly regarding data privacy and security
  • Continuous Improvement: Stay up-to-date with SFMC features and best practices, recommending and implementing enhancements to improve platform use
Requirements
  • Minimum 5 years of experience as a Salesforce Marketing Cloud (ExactTarget) Administrator
  • Proficiency in Salesforce Marketing Cloud (Email Studio, Mobile Studio, Social Studio, Journey Builder, Automation Studio)
  • Plan work of self and others and resolve technical and other problems
  • Perform off-hours production support as needed
  • Experience with Datorama
  • Experience with basic HTML (e.g. creating tables, links, and bolding)
  • Experience with AMP script and SQL
  • Digital marketing experience
  • Familiarity with REST/SOAP APIs. Experience with MuleSoft/Azure API framework is desired but not required
  • Excellent problem-solving, analytical, and communication skills
  • Bachelor's degree in MIS, Computer Science, Engineering, Physics, Mathematics, or related discipline
  • Certifications: Salesforce Marketing Cloud certifications (e.g., Marketing Cloud Email Specialist, Marketing Cloud Consultant)
About Fisher Investments

We work for a bigger purpose: bettering the investment universe. We take great pride in our inclusive culture, our learning and development framework customized for every employee, and our Great Place to Work Certification. It's the people that make the Fisher purpose possible, and we invest in them by offering exceptional benefits like:

  • 100% paid medical, dental and vision premiums for you and your qualifying dependents
  • A 50% 401(k) match, up to the IRS maximum
  • 20 days of PTO, plus 10 paid holidays
  • Family Support programs including 8 week Paid Primary Caregiver Leave, fertility, family forming, and hormonal health assistance and back-up child, adult, and elder care
  • $10,000 fertility, hormonal health and family-forming benefit
  • Opportunity to participate in our hybrid work from home program. This program is subject to change. Based on tenure and performance eligibility, you will have the opportunity to work from home up to 75 days per year

FISHER INVESTMENTS IS AN EQUAL OPPORTUNITY EMPLOYER

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