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Product Marketing Director for Value Based Care Solutions
2 months ago
Job Title: Associate Director-Product Marketing
We at Innovaccer are looking for an experienced product marketing leader to join our growing Product Marketing team. In this role, you will be instrumental in shaping our go-to-market strategy, creating messaging & positioning, driving product launches and delivering Sales enablement for Innovaccer's Value Based Care Solutions.
About the Role- Develop and execute comprehensive product marketing strategies to drive awareness, adoption, and revenue growth for our value-based care technology solutions.
- Develop and execute comprehensive GTM strategy for Innovaccer's Value Based Care Solutions.
- Create compelling messaging and positioning for our products, translating complex technical features into clear value propositions for the healthcare industry.
- Lead product launches, including creating messaging, communications, sales enablement decks, and customer facing assets for all solutions in the Value Based Care Pillar.
- Bachelor's degree in marketing, business, healthcare administration, or a related field. MBA or advanced degree preferred.
- 10+ years of experience in product marketing, preferably in the healthcare technology or healthcare IT industry.
- Strong understanding of value-based care models, healthcare payment reform, and healthcare industry trends.
- Proven track record of developing and executing successful product marketing strategies that drive revenue growth and market penetration.
- Proven track record of developing successful go-to-market strategies and product launches.
$120,000 - $160,000 per year, based on experience.
Generous benefits package includes:
- 40 days of paid time off
- Excellent health insurance
- Stock options and equity participation
- Pet-friendly office environment
- Creativity-driven culture with opportunities for professional growth
