Digital Media Specialist
3 weeks ago
About the Role:
We are seeking a highly skilled Digital Media Specialist to join our team at Houstonian Campus LLC. As a key member of our marketing department, you will be responsible for developing and executing comprehensive social media strategies to achieve our brand's objectives.
As a Digital Media Specialist, you will play a vital role in elevating our company's online presence and engaging with our valued members, guests, and clients across various platforms.
The successful candidate will have excellent written and verbal communication skills, with an eye for creating engaging visual content that showcases our brand's personality and values.
Key Responsibilities:
- Social Media Strategy: Develop and execute comprehensive social media strategies to achieve our brand's objectives, increase brand awareness, and drive user engagement.
- Content Creation and Management: Create stories, reels, and compelling content for applicable social media platforms. Use Hootsuite to design, schedule, staff and manage outgoing communication with staff, and inquiries across all social networks.
- Social Community Engagement: Foster and nurture a vibrant online community by actively responding to comments, messages, and inquiries from users in a professional and timely manner.
- Social Media Advertising: Collaborate with the marketing team to develop and implement social media campaigns to reach targeted audiences, boost conversions, and maximize user engagement.
Requirements:
- Bachelor's degree in marketing, Business, or a related field preferred and a minimum of 1 year work experience as a Social Media Coordinator or in a similar role.
- Experience creating video and photo content is preferred.
- In-depth knowledge of social media platforms, their respective audiences, and best practices.
- Excellent written and verbal communication skills with an eye for creating engaging visual content.
About Us:
Houstonian Campus LLC is an Equal Opportunity Employer. We are committed to creating an inclusive and diverse workplace where all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, genetic information, veteran status, or any other characteristic protected by law.
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