Luxury Brand Social Media Strategist and Visual Content Specialist

2 weeks ago

Glendale, California, United States J'Adore Les Fleurs Full time

Position Overview:

Are you enthusiastic about high-end brands and possess a sharp eye for visual storytelling? We are in search of a skilled Luxury Product Photographer and Social Media Strategist to elevate our brand presence.

In this position, you will be tasked with producing visually captivating content that highlights our premium floral arrangements, managing our digital footprint to connect with our discerning clientele, and ensuring an efficient workflow for all related activities. Your advanced skills in photography, lighting, and video production will be complemented by your knowledge of social media dynamics, strategies, and organizational abilities.

If you are innovative, detail-oriented, and have a background in the luxury market, we would be eager to learn more about you.

Key Responsibilities:

  • Visual Content Development: Create and curate engaging content for our social media platforms. Utilize your videography and photography expertise to deliver high-quality visuals that embody our brand's sophistication and charm.
  • Community Engagement: Promote our floral offerings and special promotions in relevant online communities to enhance engagement and drive sales. Actively participate in local groups to recommend our services and create targeted marketing campaigns.
  • Video Content Creation: Assist in producing compelling video content for platforms such as YouTube, featuring floral design tutorials and behind-the-scenes insights. Maintain a consistent posting schedule to keep our audience engaged.
  • Trend-Driven Content: Oversee our TikTok presence by staying updated with the latest trends and producing creative videos that showcase our floral designs and resonate with our audience.
  • Instagram Management: Manage our Instagram account, leveraging current trends to create visually stunning posts and reels that enhance our brand's visibility.
  • Newsletter Creation: Design and distribute engaging newsletters on a regular basis, highlighting new floral designs, promotions, and special events to keep our audience informed.
  • Daily Story Updates: Craft daily stories for Instagram and Facebook that focus on showcasing our products, promoting sales, and conveying emotions through captivating visuals.

Qualifications:

  1. Professional Experience: A minimum of 3-5 years in luxury product photography, with a portfolio that demonstrates high-quality product imagery and creative styling.
  2. Social Media Proficiency: Deep understanding of social media platforms, particularly Instagram, Pinterest, and TikTok, with experience in account management, content creation, and audience engagement.
  3. Expert Photography Skills: Proficient in using professional cameras, lighting setups, and editing software such as Adobe Photoshop and Lightroom.
  4. Video Production Skills: Capable of shooting and editing high-quality video content, including product showcases and brand narratives.
  5. Creative Insight: Strong creative vision with the ability to conceptualize and produce visually appealing content that aligns with our luxury brand identity.
  6. Marketing Acumen: Knowledge of digital marketing strategies, including paid social media initiatives and influencer partnerships.
  7. Detail Orientation: Exceptional attention to detail in capturing and editing images to uphold the highest quality standards.
  8. Adaptability: Ability to thrive in a fast-paced environment, managing multiple projects and adjusting to changing priorities.
  9. Communication Skills: Excellent written and verbal communication skills to effectively convey brand messages and engage with our audience.
  10. Collaborative Spirit: Experience working closely with marketing teams and other stakeholders to develop cohesive campaigns.

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