Data-Driven Growth Expert

6 days ago


New York, New York, United States Syneos Health Careers Full time
Job Description

The Data-Driven Growth Expert will be responsible for driving client growth through strategic marketing automation initiatives. This individual will leverage data-driven insights and cutting-edge technology to craft personalized brand experiences that resonate with clients.

Responsibilities
  • Develop and implement effective marketing automation strategies to improve digital campaign effectiveness, customer acquisition, and engagement across touchpoints.
  • Collaborate closely with cross-functional teams to design, execute, and analyze marketing automation campaigns, leveraging tools like Marketo, Adobe, and Salesforce Marketing Cloud.
  • Design and implement data-driven touchpoints across the brand journey, including email marketing, lead nurturing, and customer segmentation.
  • Stay on top of emerging trends and changing privacy laws that impact CX Design, marketing automation, and compliant data use.
Requirements
  • 5-7+ years of experience in data-driven marketing automation strategy, preferably in the healthcare industry.
  • Proficiency in Marketo required, with additional experience in Adobe Suite, Salesforce Marketing Cloud, and Veeva a plus.
  • Strong analytical skills with the ability to interpret data, generate insights, and make data-driven decisions.
  • Familiarity with CRM systems and their integration with marketing automation platforms.
  • Excellent project management skills with the ability to handle multiple projects and meet deadlines in a fast-paced environment.
Benefits
  • A competitive annual base salary range of $86,000 to $150,000.
  • Health benefits, including medical, dental, and vision coverage.
  • A company match 401(k) plan.
  • Flexible paid time off (PTO) and sick time.


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