Director of Marketing and Events
4 days ago
ASM Global is seeking a highly skilled and experienced Director of Marketing and Events to join our team. As a key member of our marketing department, you will be responsible for developing and executing comprehensive marketing strategies to drive ticket sales, enhance the stadium's brand presence, and elevate ticket buyer engagement.
Key Responsibilities:
- Develop and implement marketing plans to increase ticket sales and enhance the stadium's brand presence
- Oversee all marketing and promotional efforts, including social media, email marketing, and event promotion
- Collaborate with the booking team to create unique pitches to entice artists to the venue
- Manage marketing workflow, including scheduling and assigning employees, following up on work results, and supervising and delegating work to marketing staff
- Develop and manage budgets for marketing events and initiatives
- Provide regular reports to the General Manager on marketing initiatives and activities, promotional programs, and KPI status
Requirements:
- Bachelor's degree in Marketing, Business, Communications, or Public Relations
- 7-10 years of related work experience
- Excellent computer skills with proficiency in Microsoft Office and Adobe Creative Suite
- Strong interpersonal skills with the ability to create and foster relationships
- Knowledge of brand identity, advertising, digital marketing, and social media strategy and best practices
About ASM Global:
ASM Global is the world's leading venue management and services company. We provide a wide range of services to our clients, including venue management, event production, and marketing and promotions. We are committed to delivering exceptional experiences for our clients and their audiences.
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