Omnichannel Strategy Director

3 weeks ago


Minneapolis, Minnesota, United States Crandall Associates Full time
Job Title: VP Omnichannel

The Vice President of Omnichannel at Crandall Associates is responsible for developing and executing a comprehensive omnichannel strategy that integrates online and offline channels to deliver a seamless and cohesive customer experience. This role requires an experienced leader with a strong background in digital marketing, retail operations, and data analytics.

Key Responsibilities:
  • Develop and execute a comprehensive omnichannel strategy that integrates online and offline channels
  • Work closely with various departments, including marketing, sales, IT, and customer service, to drive channel synergy and enhance customer engagement
  • Lead the development of data-driven insights and performance metrics to inform omnichannel strategy
  • Collaborate with cross-functional teams to design and implement omnichannel experiences that meet customer needs
  • Stay up-to-date with industry trends and best practices in omnichannel marketing and customer experience
Requirements:
  • Bachelor's degree in Marketing, Business Administration, or a related field. MBA or advanced degree is preferred
  • Minimum of 10 years of experience in omnichannel, digital marketing, or a related field, with at least 5 years in a leadership role
  • Proven track record of developing and executing successful omnichannel strategies
  • Strong understanding of customer experience principles and best practices
  • Experience with data analysis and performance metrics
  • Excellent leadership, communication, and interpersonal skills
  • Ability to work effectively in a fast-paced, dynamic environment
  • Proficiency in omnichannel technologies and platforms
Benefits:
  • 401(k) matching
  • Dental insurance
  • Health insurance
  • Life insurance
  • Paid time off
  • Vision insurance

Work Location: In person

Relocation: Minneapolis, MN: Relocate before starting work (Required)



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