Omnichannel Strategy Director
3 weeks ago
The Vice President of Omnichannel at Crandall Associates is responsible for developing and executing a comprehensive omnichannel strategy that integrates online and offline channels to deliver a seamless and cohesive customer experience. This role requires an experienced leader with a strong background in digital marketing, retail operations, and data analytics.
Key Responsibilities:- Develop and execute a comprehensive omnichannel strategy that integrates online and offline channels
- Work closely with various departments, including marketing, sales, IT, and customer service, to drive channel synergy and enhance customer engagement
- Lead the development of data-driven insights and performance metrics to inform omnichannel strategy
- Collaborate with cross-functional teams to design and implement omnichannel experiences that meet customer needs
- Stay up-to-date with industry trends and best practices in omnichannel marketing and customer experience
- Bachelor's degree in Marketing, Business Administration, or a related field. MBA or advanced degree is preferred
- Minimum of 10 years of experience in omnichannel, digital marketing, or a related field, with at least 5 years in a leadership role
- Proven track record of developing and executing successful omnichannel strategies
- Strong understanding of customer experience principles and best practices
- Experience with data analysis and performance metrics
- Excellent leadership, communication, and interpersonal skills
- Ability to work effectively in a fast-paced, dynamic environment
- Proficiency in omnichannel technologies and platforms
- 401(k) matching
- Dental insurance
- Health insurance
- Life insurance
- Paid time off
- Vision insurance
Work Location: In person
Relocation: Minneapolis, MN: Relocate before starting work (Required)
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