Strategic Communications Director

5 days ago

Logan, Utah, United States Utah State University Full time

Job Summary:

The Executive Director of Athletics Communications oversees all aspects of communication for Utah State Athletics, including the development and execution of communication strategies. This position is responsible for developing a consistent internal and external brand messaging strategy that is reflected in all communications on behalf of Utah State Athletics.

Key Responsibilities:

  • Develops and executes comprehensive communication strategies for Utah State Athletics.
  • Works with various departments and external partners to align communication efforts and maximize the experience for stakeholders.
  • Develops and implements a strategic communications plan for all aspects of the athletics department.
  • Collaborates with Utah State University Marketing and Communications to ensure communication strategies and execution meet the university-wide communications strategy, plan, and standards.
  • Oversees and maintains a crisis communications plan, serving as the department spokesperson when necessary.
  • Builds and maintains partnerships by cultivating relationships with campus, local, regional, and national media to tell Utah State Athletics' story collaboratively.
  • Creates a culture of collaboration between strategic communications and other external facing units within athletics to maximize the experience for student-athletes, fans, alumni, and students.
  • Works in partnership with the Assistant Athletics Director for Marketing and Fan Engagement to maximize revenue, elevate game experience, and ensure alignment of public relations messaging.
  • Leads all communications, public relations, and messaging efforts for Utah State Athletics, including daily PR and messaging needs of the head football coach, basketball coaches, and additional sports coaches based on success and need.
  • Directs, oversees, and approves the day-to-day activities and budget for strategic communications.
  • Provides guidance and assists in media training to coaches, student-athletes, and staff regarding media interactions and best practices.
  • Ensures all communications comply with USU, NCAA, and Mountain West Conference policies, procedures, bylaws, and regulations.
  • Maintains and manages the strategic communications budget responsibly.

Requirements:

  • Bachelor's degree in public relations, communications, or related field plus six years of relevant experience OR an equivalent combination of education plus experience.
  • Experience in generating creative content (i.e., graphics, motion graphics, videos, photos) and implementing a content strategy at the Division I level.
  • Knowledge of media production, communication, and dissemination techniques and methods.
  • Proficiency in using a variety of programs within the Adobe Creative Suite.
  • Knowledge of social media best practices and emerging platforms.
  • Demonstrated and proficient oral and written communication competencies.

About Utah State University:

Utah State University is a premier land-grant, public service university with a strong commitment to excellence, access, and inclusion. We empower people to lead successful lives of involvement, innovation, and impact. Utah State provides high-quality education to 27,500-plus students locations throughout the state, including at three residential campuses, eight statewide campuses, and 23 education centers. USU Online educates students from all 50 states and 55 countries. As an R1 research institution, Utah State is dedicated to advancing knowledge through research and scholarly activities, providing a high-quality undergraduate and graduate education at an affordable price.

Utah State University is an Equal Opportunity Employer:

We are committed to cultivating a community of inclusive excellence where all perspectives, values, cultures, and identities are acknowledged, welcomed, and valued. We seek to recruit, hire, and retain people from all walks of life who will champion excellence in education, research, discovery, outreach, and service. We believe that promoting a strong sense of community and belonging empowers and engages all members of USU to thrive and be successful.

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