Entertainment Marketing Manager
6 days ago
About the Opportunity: As the Marketing Manager at American Dream, you will have the opportunity to shape our marketing strategies and build meaningful relationships with key stakeholders while contributing to the growth of a dynamic retail and entertainment destination.
Your Responsibilities: Develop and implement marketing plans, oversee local marketing strategies, build relationships with retailers and stakeholders, collaborate with the public relations team, monitor competitor activities, support the Shopping Center Management team, and lead the local marketing team.
Develop and implement short- and long-term marketing plans to drive sales, traffic, and NOI growth for retail, dining, and events.
Oversee the execution of local marketing strategies, including campaign creation, media planning, and budget management.
Build and nurture relationships with retailers, local community partners, and other internal and external stakeholders.
Collaborate with the public relations team to manage media relations, community engagement, and annual strategy development.
Monitor and analyze competitor activities for trends and insights to inform marketing decisions.
Support the Shopping Center Management team in operational duties and customer service initiatives.
Lead the local marketing team, ensuring alignment with business needs and professional development.
Requirements: Bachelor's degree or equivalent work experience. 7+ years of marketing or related experience, preferably in retail or the shopping center industry. Strong business acumen, leadership, and financial management skills. Experience with digital and social media platforms, media relations, and public relations. Ability to analyze marketing trends and sales data to drive decision-making.
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