Retail Marketing Lead

6 days ago


East Rutherford, New Jersey, United States American Dream Full time

About Us: American Dream is an unparalleled mix of world-class entertainment, retail, and dining, comprising over 3 million square feet just minutes away from New York City. Our mission is to provide an immersive luxury shopping and dining experience, featuring top brands and attractions.

Your Role: As the Marketing Manager, you will be responsible for leading the retail, dining, and events marketing efforts to drive sales, traffic, and net operating income growth. You will develop and execute local marketing strategies, manage budgets, create campaigns, drive digital engagement, and foster strong retailer and brand relationships.

  • Develop and implement short- and long-term marketing plans to drive sales, traffic, and NOI growth for retail, dining, and events.

  • Oversee the execution of local marketing strategies, including campaign creation, media planning, and budget management.

  • Build and nurture relationships with retailers, local community partners, and other internal and external stakeholders.

  • Collaborate with the public relations team to manage media relations, community engagement, and annual strategy development.

  • Monitor and analyze competitor activities for trends and insights to inform marketing decisions.

  • Support the Shopping Center Management team in operational duties and customer service initiatives.

  • Lead the local marketing team, ensuring alignment with business needs and professional development.

Key Responsibilities: Develop and implement marketing plans, oversee local marketing strategies, build relationships with retailers and stakeholders, collaborate with the public relations team, monitor competitor activities, support the Shopping Center Management team, and lead the local marketing team.



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