Dynamic Marketing Strategist for Software Product Portfolio

6 days ago


Chicago, Illinois, United States Cayuse Full time

Cayuse is a leading provider of technology solutions for scientific research and discovery. We are committed to empowering our customers with innovative tools that accelerate their impact on science, society, and the world at large.

We are seeking an experienced Marketing Director to join our growing team. This role will be responsible for developing and executing comprehensive marketing strategies to support business objectives across the customer lifecycle.

Job Description
  • Develop and implement B2B marketing strategies aligned with company goals and growth objectives globally across a software product portfolio.
  • Conduct ongoing market research to identify customer needs, competitive landscape, and emerging trends to inform strategic decision-making, value propositions and positioning.
  • Lead the creation and execution of integrated marketing plans across multiple channels based on customer needs, pain points, and behaviors to inform marketing strategies and campaigns (digital, traditional, events, etc.).
Key Responsibilities:

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