Product Marketing Strategist for Financial Services Ecosystem

6 days ago


Chicago, Illinois, United States Tik Tok Full time
Role Overview

We are seeking a highly skilled Product Marketing Strategist to lead our efforts in the Financial Services ecosystem. This individual will be responsible for developing and executing activation strategies that drive revenue growth and product adoption.

About the Role

The ideal candidate will have a strong understanding of the Financial Services industry and experience with advertising products. They will partner closely with Sales leadership and Global Product Marketers to drive go-to-market strategies and identify customer pain points.

Responsibilities
  • Develop and execute activation strategies to drive revenue growth and product adoption
  • Partner with Sales leadership and Global Product Marketers to drive go-to-market strategies and identify customer pain points
  • Own the vertical understanding, opportunity assessment, and customer feedback
  • Represent the vertical/market with Product teams
Requirements
  • Bachelor's degree in a related field
  • 5+ years of experience in product marketing or product strategy with advertising products
  • 5+ years of significant experience in a specific industry vertical (either as a salesperson, vertical product marketing manager, or another similar role)
What We Offer

TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. We offer a competitive salary range of $120,000 - $180,000 per year, depending on experience.



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