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Marketing Operations Specialist

2 months ago

Dallas, Texas, United States Hilltop Holdings Full time
Job Overview

The Marketing Operations Specialist will serve as a vital link between the corporate marketing team and local business initiatives, focusing on enhancing community engagement and supporting business growth through tailored marketing strategies.

Key Responsibilities
  • Develop and promote brand awareness within the community.
  • Implement targeted marketing communications at the loan level.
  • Design customized promotional materials and sales support documents, ensuring compliance and product accuracy.
  • Collaborate with the corporate marketing team for digital advertising, website management, and print production needs.
  • Provide local marketing assistance to loan officers.
  • Organize and prepare materials for business-to-business meetings, open houses, and client events.
  • Assist in planning and executing an annual events calendar that includes both corporate and local initiatives.
  • Manage social media accounts, including content creation and posting.
  • Ensure timely updates of essential content, such as awards, company information, and regulatory changes.
  • Coordinate and execute events effectively.
  • Source and facilitate local builder and realtor networking events.
  • Establish and manage communication strategies for loan officers before and after events.
  • Identify and leverage local opportunities to enhance brand visibility and drive revenue, positioning Hilltop Holdings as a community leader.
  • Provide training and support for marketing systems and tools.
  • Utilize platforms such as SalesForce, Mortgage Coach, and Marketing Square.
Qualifications
  • High school diploma or equivalent required.
  • A minimum of 2 years of relevant experience is necessary; experience in the mortgage industry is preferred.
  • Exceptional verbal and written communication skills.
  • Proven ability to meet deadlines and work collaboratively in a team-oriented environment.
  • Adaptability to a fast-paced and evolving work environment.
  • Strong proficiency in PC applications, including word processing, spreadsheets, and presentation software.
  • Excellent organizational, time management, and problem-solving abilities.
  • Ability to manage multiple complex tasks simultaneously and delegate effectively.
  • Strong interpersonal skills to interact with various stakeholders, including branch, regional, and corporate personnel.
  • Demonstrated judgment and decision-making capabilities.
  • Availability to work scheduled hours and overtime as needed.
  • Possession of a valid driver's license and automobile liability insurance.
The above statements are intended to outline the general nature and level of work performed by individuals in this position and are not intended to be an exhaustive list of all responsibilities, duties, and skills required.

About Hilltop Holdings

Hilltop Holdings is dedicated to fostering a supportive and empowering workplace culture, where every team member's voice is valued. Our mission revolves around simplifying the home loan process and positively impacting the lives of our customers and communities. We pride ourselves on our commitment to excellence and customer satisfaction, ensuring that our team plays a crucial role in delivering outstanding service.