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Customer Insights Analyst

2 months ago

Long Island City, United States Bloomingdale's Full time
About Bloomingdale's

Bloomingdale's is a leading luxury department store that makes fashion personal and fun. Our mission is to guide and inspire our customers to make style a source of creative energy in their lives. We strive to make Bloomingdale's like no other store in the world.

Job Summary

We are seeking a highly analytical and strategic Customer Strategy Analyst to join our Customer Strategy & Experience team. As a key member of the team, you will leverage your expertise in data analysis and strategic thinking to drive customer-centric decisions across the organization.

Key Responsibilities
  1. Customer Analysis & Insights
    • Conduct in-depth analysis of customer data to identify key trends and behaviors, and develop strategic recommendations to inform customer experience, digital platforms, stores, and marketing efforts.
    • Synthesize complex customer data into actionable insights that drive strategic decisions and improve customer interactions.
    • Support key deliverables such as the Monthly Customer Scorecard, Monthly Customer Voice report, and Store Visit One-Pagers, in addition to ad hoc analyses.
  2. Data Visualization & Reporting
    • Design and coordinate visually engaging presentations that transform intricate data findings into clear, actionable insights for stakeholder and executive meetings.
    • Produce detailed reports from raw data sets to support and advance customer strategy initiatives.
    • Partner with Data Analytics to build and refine dashboards using tools like Tableau and Power BI to effectively communicate customer insights.
  3. Research Support
    • Assist in the development and execution of proprietary research projects, including managing research vendors, sweepstakes, and survey programming.
    • Support the creation of research methodologies and tools to gather relevant customer data and insights.
  4. Project Management
    • Lead and oversee projects related to customer strategy, from inception to execution, ensuring alignment with strategic goals.
    • Collaborate with internal and external stakeholders to define project scope, develop timelines, assign deliverables, and monitor progress.
    • Address any project issues and ensure timely and effective delivery of outcomes.
Qualifications
  • Bachelor's degree or equivalent work experience in a related field.
  • 2-3 years of relevant market research and/or data analytics experience - preferably for a retail-driven organization.
  • Strong Excel skills.
  • Expertise in querying, analyzing, and visualizing big datasets via a combination of writing SQL code and building dashboards using data visualization tools including Tableau and Power BI.
  • Demonstrated success in translating research findings and data analyses into actionable strategies through strong storytelling and PowerPoint/design skills.
  • Ability to draw conclusions from large and seemingly ambiguous data sets.
  • Strong interest in and knowledge of the fashion industry - either personal or professional.
  • Strong written, verbal, and analytical skills, as well as interpersonal and presentation skills with the ability to work collaboratively in a team environment.
  • Proactive self-starter with ability to work independently and creatively solve problems.
  • Comfortable with ambiguity and creating processes in complex environments to drive customer-centric thinking.