Director of Brand Strategy
3 days ago
The Director of Brand Strategy will lead the development and execution of strategic communication initiatives to enhance brand visibility, reputation, and engagement within the luxury sector.
This role requires a deep understanding of digital marketing, social media platforms, and emerging trends in consumer behavior. The ideal candidate will have at least 20 years of experience in media management, public relations, consulting, finance, and/or digital analytics.
Key Responsibilities:
- Develop and execute innovative PR strategies to amplify brand image and fortify Chanel's positioning within the luxury market
- Drive innovation and creativity on media plans that optimize paid, earned, and owned methods
- Lead the vision of CHANEL's celebrity and influencer strategy to increase image awareness and equity
Benefits:
- Wellbeing resources include dedicated paid time off for wellbeing, 2-week August Office Closure, and a Wellbeing fund
- Family and care giving benefits (inclusive of parental leave, fertility support, MilkStork, and Care.com Membership)
- Generous paid time off policies to include vacation, holiday, sick, and volunteer days
- 401K and other incentives
Salary: $425,000-$600,000
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