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Strategic Growth Analyst

2 months ago

Wethersfield, Connecticut, United States Alera Group, Inc. Full time

Overview:

Are you an innovative, driven individual with a knack for lead generation and effective communication? If you aspire to be part of a vibrant, fast-paced financial planning organization, we invite you to explore this opportunity for professional advancement. Our firm is dedicated to equipping you with the necessary tools and resources to foster a successful career while leveraging your expertise.

Key Responsibilities:

  • Craft engaging content for various marketing materials, including newsletters, blogs, emails, and both print and digital communications.
  • Develop compelling content aimed at increasing engagement and generating new leads by transforming website traffic through effective calls-to-action, landing pages, and lead generation offers.
  • Conduct strategic analysis to understand competition, positioning, messaging, tactics, and budget considerations.
  • Continuously enhance website and social media content to maintain consistent and impactful messaging.
  • Boost the visibility and positioning of the firm through key initiatives.
  • Review and refine content produced by fellow team members.

Qualifications:

  • Exceptional writing abilities, coupled with strong communication and collaboration skills.
  • Proficient in persuasive writing, demonstrating appropriate tone, structure, and emotional resonance.
  • Experience in copywriting and content creation, particularly on financial topics.
  • Solid understanding of business and strategic marketing principles.
  • Outstanding organizational skills and meticulous attention to detail.
  • Bachelor's degree required.
  • 3 to 5 years of experience in marketing and writing.
  • Familiarity with financial services is advantageous.
  • Proven track record of producing impactful content.
  • Able to thrive in a dynamic, team-oriented environment while meeting deadlines.
  • Experience with AI tools such as Gemini, Jasper, and Chat GPT is a plus.

The ideal candidate will be detail-oriented, self-motivated, and possess strong organizational and writing skills. A collaborative team player, you should be adaptable, enthusiastic, and bring an energetic spirit to the role. Balancing a methodical approach with the ability to generate creative ideas is essential. Writing samples will be requested during the interview process.

Equal Opportunity Employment:
We are an equal opportunity employer. All applicants will be considered for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status.