Product Manager

6 days ago

Indianapolis, Indiana, United States Cornerstone Building Brands Full time
Job Description

The Product Manager is responsible for the product planning and execution throughout the Product Lifecycle, including:

  • Market Analysis: Understanding our customers and their personas, researching market and customer requirements.
  • Product Vision: Defining the product vision, developing and leading the new product development roadmap.
  • Collaboration: Working closely with design and development, sales and marketing, and operations to ensure profitable revenue and customer satisfaction goals are met.

The Product Manager's job also includes ensuring that the category strategy and product supports Cornerstone Building Brands' overall strategy and goals.

Key Responsibilities
  • Support Strategic Priorities: Supporting strategic priorities of the vinyl siding category business, including sales & marketing assessments, R&D roadmap development, NPD and long-term innovation planning.
  • Category Expertise: Serving as the category market expert, developing relationships with external market and category influencers, driving an 'outside – in' philosophy to product and category development.
  • Product Line Development: Building product lines to achieve contribution margin targets, using lifecycle analysis, market research and industry trends to ensure portfolio has necessary depth and breadth while maintaining financial effectiveness.
  • Opportunity Identification: Conducting situation analysis (including industry trends, field and customer input, competitive gap analysis) to identify and confirm opportunities.
  • Marketing Communications: Supporting marketing communications strategy around product, channel and brand strategies, ensuring product literature and installation manuals are developed, disseminated, and maintained as appropriate.
  • Go to Market Execution: Executing on Go to Market requirements in collaboration with the sales and marketing teams, resulting in successful new product launches to the market.
  • Stakeholder Communication: High profile communication, as appropriate, communicating new product launches, competitive insights, and updated innovations in the market to internal and external stakeholders.
  • Team Collaboration: Developing strong working relationships with various team members working remotely or in offices located throughout the US.
Qualifications
  • Education: Bachelor's degree in marketing, Business Administration or comparable discipline or equivalent combination of education and experience required. MBA a plus.
  • Experience: Minimum of three to five years of business experience; three of which should have been in a Product Management, Marketing and/or Marketing Analytics position.
  • Industry Experience: Experience in building products industry (exterior products) preferred and generating pull-thru demand by working directly with decision-makers and influencers.
  • Skills: Highly developed verbal and written communication skills required, strong data analytical and planning skills, able to generate data-driven insights that combine quantitative and qualitative methods into actionable strategies and plans.
  • Problem Solving: Problem solving orientation required, effective in analysis, solution and presentation of marketing data required.
  • Leadership: Ability to create and gain buy-in to strategic vision for assigned product lines, proven ability to influence and drive organization toward agreement and timely implementation of agreed-to activities.
  • Travel: Position requires approximately 35% travel.

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