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Healthcare Engagement Specialist
2 months ago
Compensation Range:
$88,800.00-$(phone number removed)
Company Overview:
At Memorial Sloan Kettering Cancer Center (MSK), our team is driven by a unified goal: to eradicate cancer for good. Our dedicated care teams deliver personalized, compassionate, and expert medical services to patients across all age groups.
Guided by foundational research conducted at our Sloan Kettering Institute, our scientists collaborate to perform groundbreaking translational and clinical studies that are transforming our comprehension of cancer as a disease and enhancing our capabilities in prevention, diagnosis, and treatment.
MSK is committed to educating the next generation of scientists and healthcare professionals, who will continue our mission both at MSK and globally.
Job Overview:
We are in search of a Healthcare Engagement Specialist who is enthusiastic about fostering connections and collaboration between MSK and local physicians and medical practices in the surrounding areas.
In this position, you will utilize data analytics, referral trends, and audience segmentation to pinpoint key opportunities and devise strategies to enhance engagement with targeted groups.
Reporting to the Senior Director of Physician Engagement & Communication and collaborating closely with Senior Physician Liaisons and Associate Directors, you will develop a customized outreach strategy that highlights MSK's clinical strengths and unique offerings.Role Responsibilities:
Analyze and interpret data (referral, demographic, market research) alongside MSK's clinical priorities to create targeted segmentation of key prospects, a territory strategy, and tailored messaging for the designated areas.
Conduct in-person meetings with selected physicians and practices to assess needs, address challenges, cultivate relationships, and ultimately enhance referral opportunities.
Organize speaking engagements, meetings, email initiatives, and other interactions between key referring physicians and MSK physicians to foster stronger connections and increase referrals.
Develop outreach strategies for new MSK physicians establishing their practices in the area.
Build robust internal relationships with MSK clinicians.
Prepare reports summarizing field activities and track, measure, and evaluate the impact of the liaison program.
Identify and assist in the creation of content, materials, and research that will engage community physicians.
Essential Qualifications:
A degree in Marketing, Clinical, or a related field with 2-3+ years of experience in sales, account management, or marketing
1-2 years of experience in a hospital or healthcare setting is advantageous
Proficiency in database marketing and data analysis
Ability to deliver presentations and engage effectively with physician audiences.
Capability to work collaboratively across various departments.
Proficient in Microsoft Office suite and applications
Comfortable with communication tools, online professional networking platforms, and B2B engagement tools.
Core Competencies:
A natural curiosity and a desire to learn.
Willingness to take initiative and embrace new challenges.
Effective communication skills, with the ability to tailor messages for diverse audiences and implement strategies accordingly.
Strong project management and writing abilities.
Bilingual proficiency in Spanish, Mandarin Chinese, French, or Russian is preferred.
Additional Information:
Reporting to the Senior Director, Marketing & Communication
Work Schedule:
Hybrid model with occasional in-person meetings as needed.
Closing Statement:
MSK is an equal opportunity and affirmative action employer dedicated to diversity and inclusion in all aspects of recruitment and employment.
All qualified individuals are encouraged to apply and will receive consideration without regard to race, color, gender, gender identity or expression, sexual orientation, national origin, age, religion, creed, disability, veteran status, or any other factor that cannot lawfully be used as a basis for an employment decision.
Federal law mandates that employers provide reasonable accommodations to qualified individuals with disabilities. Please inform us if you require a reasonable accommodation to apply for a job or to perform your job.Examples of reasonable accommodation include modifications to the application process or work procedures, providing documents in an alternate format, using a sign language interpreter, or utilizing specialized equipment.
