Direct Marketing Analyst

4 weeks ago


Aventura, Florida, United States Crystal Cruises Full time
Job Title: Direct Marketing Analyst

Crystal Cruises is seeking a highly skilled Direct Marketing Analyst to join our team. As a key member of our marketing department, you will be responsible for driving data-driven marketing initiatives and leveraging analytical insights to optimize direct mail lists, campaign performance, and produce key monthly reports.

Key Responsibilities:
  • Develop and execute targeted direct mail campaigns, overseeing list segmentation, modeling, creative development, production coordination, and post-campaign analysis.
  • Create mailing lists for various direct mail and email activities incorporating profile and past travel data for consumers and travel agents from reservations and email system databases.
  • Conduct thorough post-campaign analysis of Crystal's direct mail campaigns, identifying trends, opportunities, and areas for improvement to help optimize return on investment.
  • Coordinate with mail house on all direct mail lists to ensure files are properly processed and approve laser proofs.
  • Ensure alignment of marketing campaigns and content strategies with the broader Crystal brand strategy, leveraging analytical insights to inform decision-making.
  • Develop insight-led creative briefs, guiding messaging strategies based on data-driven insights.
  • Collaborate with proofreaders to ensure accuracy, grammar, and brand consistency across all communications.
  • Manage the marketing calendar and ongoing creative deliverables in collaboration with the global shared services team.
  • Conduct regular reviews and updates of the marketing plan, incorporating insights from data analysis.
  • Track all direct marketing expenditures, manage monthly budgets, and submit invoices for processing in a timely manner.
Requirements:
  • Bachelor's degree in Marketing, Advertising, Communications, or related field preferred.
  • 3+ years of experience in marketing or advertising, hospitality/travel experience a plus.
  • Proficiency in Microsoft Outlook, Word, Excel (advanced), and PowerPoint programs.
  • Skills in Power BI preferred.
  • Strong analytical skills with the ability to interpret data, analyze trends, and draw actionable insights.
  • Strong editing and proofreading skills.
  • Firm understanding of direct marketing and performance marketing strategies.
  • Familiarity with marketing tactics and strategies for affluent markets.
  • Must be highly detailed-oriented with strong organizational and follow-up skills.
  • Team player with a positive attitude who works well cross-functionally.
  • Resourceful, creative self-starter who takes initiative to learn processes and get things done with little supervision.
  • Ability to multi-task and thrive in a fast-paced environment where strategic brand-building efforts are priority – start-up experience a plus.
  • Experience with database management and segmentation techniques.
  • Experience/understanding of custom databases required.

Crystal Cruises is an equal opportunity employer and welcomes applications from diverse candidates. We offer a competitive salary and benefits package, as well as opportunities for professional growth and development.

Please note that this job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee for this job. Functions, duties, responsibilities, and activities may change at any time with or without notice.



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