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Digital Marketing Specialist

2 months ago

Virginia Beach, Virginia, United States DOMA Technologies Full time
Job Title: Digital Marketing Coordinator

We are seeking a highly skilled and creative Digital Marketing Coordinator to lead our digital marketing efforts and develop an effective social media presence. This role involves developing and executing a comprehensive digital marketing and social media strategy, including creating content calendars, writing engaging copy, creating visual content, and tracking performance metrics.

Key Responsibilities:
  • Conduct market research to identify consumer trends and preferences.
  • Collaborate with the marketing team to brainstorm ideas for creative marketing campaigns and collateral.
  • Assist in outbound and inbound marketing activities, including content development and optimization, advertising, and events planning.
  • Liaise with external vendors to execute promotional events and campaigns.
  • Collaborate with marketing and other professionals to coordinate brand awareness and marketing efforts.
  • Assist in analyzing marketing data to help shape future marketing strategies.
  • Provide feedback and analytic KPIs for project performance.
  • Assist in the development of content strategy and determine sources for content both internally and externally.
  • Ideate and create social media content across various platforms, including LinkedIn, Facebook, Instagram, and X.
  • Develop social media campaigns and promotions that align with our brand objectives and goals.
  • Publish posts according to the established social media content calendar.
  • Collaborate with the marketing team to ensure that every piece of content is relevant and helps the company maximize engagement, reach, and sales.
  • Ensure every piece of content created aligns with our brand voice.
  • Monitor and assist with analyzing social media metrics to measure the effectiveness of content and identify areas for improvement.
  • Stay up-to-date with social media trends, best practices, and platform updates to ensure our clients are using the latest features.
  • Work together with team members to align content with social strategies and maintain brand consistency.
  • Design and assist in creating engaging visual content, including graphics, images, and videos.
Qualifications:
  • 1-3 years of digital marketing experience.
  • Deep knowledge of social media trends, hashtags, and engagement strategy.
  • Proven experience in creating engaging content on different social media platforms.
  • Ability to turn a concept into compelling content.
  • Ability to incorporate our brand voice and identity in digital content.
  • Extensive knowledge of popular social media platforms.
  • Strong written and communication skills.
  • Creative and able to develop unique social media content ideas.
  • Excellent time management skills.
  • Detail-oriented with the ability to manage multiple tasks and meet deadlines.
  • Excellent organizational and multitasking abilities.
  • Strong communication and collaboration skills.
  • Ability to work independently in a remote setting.
Work Environment/Physical Demands:

This is an office position. While performing the duties of this job, the employee regularly works in a climate-controlled environment. Candidates must be able to sit, read, work on a computer, and watch a computer screen for extended periods of time. Occasionally required to stand, walk, use hands and fingers, kneel or crouch.

DOMA Technologies is an equal employment opportunity/affirmative action employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. All personnel processes are merit-based and applied without discrimination on the basis of race, color, religion, sex, sexual orientation, gender identity, marital status, age, disability, national or ethnic origin, military and veteran status, or any other characteristic protected by applicable law.