Lifestyle PR Specialist
2 days ago
The Lifestyle PR Specialist will be responsible for building and managing influencer relations, seeking new promotional opportunities outside of traditional forms of media, and managing BYD's product placement and Brand Ambassador programs. This position requires thorough knowledge of new media platforms and ideally five years or more experience in the industry.
Key Responsibilities:
- Develop and maintain relationships with influencers and industry professionals
- Plan and execute bespoke influencer projects and events
- Sources and manages product placement opportunities
- Builds a VIP Brand Ambassador program
Qualifications and Skills:
- University-level education preferred but not essential
- At least five years working in communications roles, preferably with a focus on new forms of media
- Excellent verbal and written communication skills; strong knowledge of social media platforms, including Instagram, TikTok, X, and Facebook; strong understanding of the UK media landscape
- At least five years of communications experience
- Automotive experience is useful to have but not essential
- Creativity and open-mindedness
- Able to adapt quickly according to business requirements
- Strong teamwork mindset
What We Offer:
- Performance and experience-based competitive remuneration
- Opportunities for professional development and career growth
- 25 days paid holidays and public holidays
- An exciting opportunity to lead the European transition to Zero Emissions transportation and decarbonization of the economy
About BYD Europe:
BYD Europe is a leading multisector high-tech company focused on the innovation and development in automobile, rail transit, renewable energy, and electronics.
Committed to fulfilling a better life through technological innovations, BYD Europe leverages a powerful network of over 40 subsidiaries and 700,000 employees worldwide in over 400 cities of 79 countries actively driving the implementation of comprehensive zero-emission and emission reduction solutions.
Our Purpose is to build a zero-emission future that reconnects humanity with nature and a World of clean air. We are looking for talent that connects with this mission and wants to create positive impact by joining a diverse and dynamic team.
Location: United Kingdom, London, Uxbridge UB8
Type of Employment: Full-time
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