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Senior Brand Strategist

2 months ago

New York County New York, United States Front Row Full time
About Front Row

At Front Row, we're a team of innovators and creatives who partner with leading brands to accelerate their ecommerce growth. Our expertise lies in leveraging proprietary technology to design, market, distribute, and accelerate brands on a global scale.

Our Approach

We cultivate functional areas of expertise and retain the highest caliber of talent, sharing knowledge and data to create efficiencies and a 360-degree perspective on our clients' businesses. Our goal is to give every client the hands-on support, niche knowledge, and first-access they need to win in the world's most competitive commerce markets.

Our Mission

We believe every transaction has the potential to be transformational. Our mission is to expand every brand's market share and heart share by fostering real connections between brands and audiences.

The Role

We're seeking a Senior Copywriter to join our Strategy & Design division. As a key member of our team, you'll report to the VP of Brand Strategy and work alongside the Associate Director, Brand Strategy. Your primary responsibility will be to drive the success of top-tier beauty brand partnerships by crafting and implementing brand positioning, naming, messaging strategies, and campaigns that deeply connect with audiences.

Key Responsibilities
  • Develop holistic brand strategies, including brand creation and evolution projects
  • Define and articulate brand positioning in line with client goals and current market trends
  • Create compelling, distinctive key internal and external messaging and supportive narratives that reinforce brand positioning and drive customer engagement
  • Craft compelling campaign narratives and taglines that resonate with target audiences, driving engagement and brand loyalty
  • Develop multi-channel campaign content, ensuring a cohesive voice and message across digital, social, print, and experiential platforms
  • Develop strategically-aligned and memorable names at both the brand, collection, and product level that capture the essence of the brand, resonate with target audiences, and differentiate in the market
  • Perform comprehensive research to ensure name uniqueness, cultural relevance, and alignment with brand values
  • Conduct linguistic and cultural checks to identify any potential issues with name interpretation across different markets
  • Utilize research findings to inform and enhance brand strategy and messaging frameworks
  • Stay ahead of market trends and emerging opportunities to develop forward-thinking brand solutions
  • Present confidently and effectively, using storytelling to convey strategic narratives in a compelling way
  • Engage with clients to understand their objectives, provide strategic guidance, and align brand strategies with their vision
  • Build and nurture lasting client relationships, serving as a thought partner and trusted advisor
Requirements
  • Bachelor's degree in a related field; a Master's degree in business, marketing, or a related discipline is a plus
  • Minimum of 5 years of experience in brand strategy, with a track record of successful brand positioning and messaging for leading brands
  • Proven experience in a growing role within a branding or marketing agency, with a strong focus on beauty brands
  • Exceptional client relationship management skills
  • Ability to evoke feelings through writing
  • Deep knowledge of brand strategy, development, and marketing
  • Naming experience required
  • Strong analytical and problem-solving abilities to address complex strategic challenges
  • Excellent communication and presentation skills, both written and verbal
  • Ability to adapt to changing industry trends and market dynamics
  • A strategic thinker with a passion for challenging the status quo and driving transformative change in the branding industry
Benefits
  • 20 PTO days (prorated based upon start date) & 7 sick days per annual year
  • Medical, Vision, and Dental Insurance Benefits
  • 401k
  • Hybrid working schedule (remote + in-office)
  • Strong preference New York/East Coast