Product Marketing Manager
2 weeks ago
We are seeking a highly skilled Product Marketing Manager to join our Consumer Products team at Mativ. As a key member of our marketing team, you will be responsible for driving innovation and growth through the development and launch of new products.
Responsibilities
- Develop and execute market research to identify trends and unmet consumer needs
- Collaborate with cross-functional teams to develop and launch new products, including project management and budgeting
- Translate market trends and consumer insights into actionable recommendations for growth and innovation
- Articulate product positioning and sources of differentiation across various channels
- Establish clear objectives for packaging development projects and processes
- Collaborate with internal and external teams on effective briefing and process management for assigned packaging programs
- Manage the product portfolio, including analysis related to adding, growing, and exiting categories, sub-categories, and SKUs
- Collaborate with Supply Chain to execute and communicate category inventory targets
- Lead cross-functional efforts to discover and execute cost reduction initiatives that do not negatively impact the end-user experience
- Analyze shopper insights and market data to set pricing objectives, strategies, and guardrails for key SKUs or categories
Requirements
- Four-year college degree in Business, Marketing, Communications, Finance, Engineering, or related field
- 3+ years of marketing experience, with a focus on consumer, product, and/or brand marketing
- Demonstrated success with new product launches from concept stage through commercialization and in-market success
- Critical and analytical thinker with skills to deliver desired financial results and manage overall category everyday business decisions
- Ability to lead and instill trust with cross-functional project teams
- Strong decision-making and demonstrated success working in a matrix organization
- Proficient using Microsoft Office Suite, including Excel for data analysis and insights
What We Offer
Mativ offers a comprehensive benefits package, including medical, dental, and vision insurance, 401(k) savings plan with company match, and paid vacation and personal time off. We also offer career development and educational assistance, as well as employee assistance programs available 24/7.
About Mativ
Mativ Holdings, Inc. is a global leader in specialty materials headquartered in Alpharetta, Georgia. We manufacture on three continents and generate sales in nearly 100 countries through our family of business-to-business and consumer product brands. Our broad portfolio of technologies combines polymers, fibers, and resins to optimize the performance of our customers' products across multiple stages of the value chain.
We are an equal opportunity employer and welcome applications from qualified candidates. If you require an accommodation to submit a resume, please email our Talent Acquisition Team at [email protected].
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