Product Line Manager
2 weeks ago
As a Product Line Manager at Arrowhead Engineered Products, you will be responsible for driving the growth and success of our Outdoor Power Equipment product lines. This role involves developing and executing strategic plans to enhance profitability, launch new products, and manage existing products throughout their lifecycle.
Key Responsibilities:- Strategic Product Leadership
- Create and maintain a long-term strategic plan for the product lines, aligning with corporate goals and customer needs.
- Develop and execute strategies for channels, products, and pricing to enhance market position and profitability.
- Manage and track market conditions, competitive analysis, and overall product research.
- New Product Development
- Lead the development of new products and enhancements, ensuring they align with business and market needs.
- Plan and conduct market research on existing and new product categories to identify growth opportunities.
- Use Voice-of-the-Customer (VOC) to understand customer needs, validate ideas, and drive product development.
- Cross-Functional Collaboration
- Communicate and collaborate with various company departments, including Sales, Marketing, Ecommerce, Supply Chain, and Operations to achieve cohesive product strategies and customer engagement.
- Lead and motivate cross-functional teams, balancing workload to meet group and individual objectives.
- Go-To-Market Strategy and Demand Generation
- Work with Marketing and Sales teams to define and execute go-to-market strategies.
- Lead efforts with Marketing for demand generation tools such as videos, case studies, and white papers.
- Provide product training, consultation, and support to sales, marketing, and customer support departments.
- Support product content and reference data development for websites, printed materials, and enhancing the customer experience.
- Product Performance and Lifecycle Management
- Monitor and analyze product performance and lifecycles, recommending actions to minimize inventory build-up and maximize profit opportunities.
- Evaluate and make recommendations on products, designs, vendors, and cost improvements.
- Technical and Quality Support
- Support technical services and quality departments in resolving customer or product issues.
- Develop product qualifications guidelines for new product introductions and validation.
- Revenue and Profitability Management
- Partner with Supply Chain and Operations to achieve revenue and profitability goals for the product line.
- Collaborate with Supply Chain to support resourcing efforts that enhance and sustain the existing product offering.
- New Business Development
- Identify and recommend supplier relationships to maximize revenue and offer complete solutions.
- Minimum of three years of product management experience in a B2B environment.
- Experience in new product development, including multiple product launches.
- Strategic thinking with the ability to execute plans successfully.
- Customer-focused approach with a knack for understanding market demands.
- Innovative mindset, open to exploring new ideas and solutions.
- Effective leadership and team management capabilities.
- Strong analytical and problem-solving skills.
- Excellent communication skills, both verbal and written.
- Ability to multitask and adapt in a dynamic, fast-paced environment.
- Independent working capability with minimal supervision.
- Strong skills in Microsoft Office Suite.
- Bachelor's degree in Engineering, Business, Marketing, IT, or a related field.
- Comprehensive understanding of the replacement parts market, including its structure, key players, competitors, and supply chain dynamics.
- Strong mechanical or technical aptitude, preferably with knowledge in OPE, Power Sports, Marine Equipment, and Automotive parts.
- Ability to read, analyze and interpret technical drawings, technical procedures, and governmental regulations.
- Prior experience with the 80/20 operating model.
- Familiarity with Product Information Management (PIM) and Enterprise Resource Planning (ERP) systems.
- Travel expectations for this position are approximately 25% based on the remote nature of the role and travel to company and customer locations.
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