Digital Communications Specialist

1 day ago

West Palm Beach, Florida, United States Seacoast Bank Full time
Job Summary

The Brand and Communications Strategist will provide oversight and support for key brand and communication activities in the Marketing department.

Key Responsibilities
  • Manage and continuously update the Bank's corporate Brand Guidelines for accuracy.
  • Serve as a subject matter expert on brand adherence, weighing in and speaking up when things fall out of brand guidelines.
  • Act as one of three spelling/grammar approvers in Kadince, primarily assigned to general communications (not product specific).
  • Partner with the Director of Corporate Real Estate and Facilities to make brand decisions pertaining to interior and exterior design choices and logo placement.
  • Lead marketing efforts for in-branch digital signage (DBSI), including branch installations, troubleshooting, and best practices for efficiencies in up-time and placement.
  • Responsible for partnering with local branches to curate custom content for display on the in-branch digital signage screens.
  • Responsible for researching the brand integrity of potential sponsors to ensure there are no concerns for negative brand association.
Corporate Event Initiatives
  • Serve as the project manager for all marketing-driven corporate events.
  • Provide a project outline to all parties involved to ensure deadlines and deliverables are met.
  • Manage logo usage and ensure appropriate insurance is secured in advance of the event.
  • Provide guidance on securing promotional giveaways, advertisements, collateral material, raffle rules and documents.
  • Partner with the Internal Communications team to obtain internal publicity on the Bank's internal website.
Local Market Spend Support
  • Partner with bankers to review sponsorship opportunities prior to contract negotiations to ensure maximum brand exposure.
  • Manage incoming logo/ad requests from local market spend activities, including collecting trademark consent forms and submitting ad requests to the design team.
  • Elevate concerns for events or sponsorship requests that do not align with our brand or create brand reputational risk to the CMO and Brand & Communications Manager prior to approving or providing a logo.
External Communications
  • Collaborate with the Bank's Communications Manager to develop and execute the external communications strategy focused on initiatives such as HQ Project, Award Nominations, Table of Expert Series, Branded Content, and Executive Profiles/Paid Placements.
  • Actively participate with the Bank's external communications firm and review and provide feedback on press releases.
Risk and Reputation
  • Lead marketing efforts on the Operational Risk and Compliance Committee meetings and complete digital presence/reputation checks for new vendors.
  • Partner with the Enterprise Risk Management team and be responsible for uploading the JD Power Performance Customer Experience score into the Logic Manager Portal.
  • Adhere to Seacoast Bank's code of conduct.

Requirements:

  • Bachelor's degree preferred
  • 5+ years Marketing experience required
  • Banking experience preferred

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