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Marketing Assistant

2 months ago

Norman, Oklahoma, United States Sooner Station Full time
Marketing and Sales Assistant

Integral Senior Living, a proud member of the Discovery Senior Living family, is seeking a highly skilled Marketing and Sales Assistant to join our Norman, OK location.

This collaborative role will execute marketing and sales strategies, including advertising, marketing collateral, media relations, analysis, tracking results, and managing monthly expenses within budget for Integral Senior Living communities.

Key Responsibilities:
  • Manage brand standards across all marketing channels
  • Become an expert in current and future markets, taking ownership of the business unit through understanding of the competition and local socioeconomic factors
  • Execute creative strategy and development of robust campaigns
  • Develop marketing materials, including flyers, advertising, brochures, program support materials, presentation materials, direct mail, and more
  • Implement, track, and analyze digital marketing initiatives
  • Develop content and manage updates for community websites
  • Grow social media engagement through community Facebook pages and other social channels
  • Grow video collection through the OneDay App
  • Strategize and support ongoing community lead generation and lead conversion events
  • Oversee the implementation and roll-out of new marketing initiatives
  • Manage online reputation by monitoring and responding to reviews
  • Grow client reviews through Google, Facebook, and testimonials
  • Manage public relations and media engagement
  • Research marketing opportunities to engage and differentiate product and service offerings
Requirements:
  • Bachelor's degree in marketing with five or more years of proven marketing experience
  • Experience using Customer Relationship Management software
  • Two years analysis and reporting experience
  • Experience developing short and long-term marketing strategies with traditional and non-traditional marketing channels, creating sales-driven messaging, overseeing creative development, and forecasting response
  • Experience with Marketing Automation systems
  • Ability to track, analyze, and report on ROI data
  • Experience with budget monitoring, GL codes, and P&L reports
  • Ability to build relationships and articulate ideas well
  • Excellent grammar, editing, and copy-writing skills
Benefits:

In addition to a rewarding career and competitive salary, Integral offers a comprehensive benefit package.

Eligible team members are offered a comprehensive benefit package, including medical, dental, vision, life, and disability insurances, paid time off, and paid holidays.

Team members are eligible to participate in our outstanding 401(k) plan with company match, Employee Assistance Program, and accident insurance policies.

EOE D/V